Marketing Business Systems Analyst

Fantuan was founded in Vancouver, Canada in 2014. With a mission of “life made easier,” the company is a one-stop platform providing food delivery (Fantuan Delivery), reviews (Fantuan Reviews), an errand service (Fantuan Rush), e-commerce and marketing services. Fantuan is one of the top Asian life-services platforms in North America, currently operating across Vancouver, Toronto, Edmonton, Calgary, Montreal, Los Angeles, New York and other metropolitan areas in Canada and the US.Job Responsibilities
1. Business Requirements Analysis & System Optimization
Collaborate with the Marketing team to gather, analyze, and document business requirements, translating them into actionable system solutions.Identify opportunities to improve operational efficiency across marketing campaigns, customer relationship management (CRM), user acquisition, and data analytics.Work closely with Product, Engineering, and business stakeholders to develop and implement system enhancements.2. Marketing Systems Management & Support
Analyze existing CRM, marketing automation, and campaign management systems;
identify functional gaps;
and work with technicalteams to define and implement system improvements.Participate in system testing, User Acceptance Testing (UAT), and post-launch evaluations to ensure solutions meet business requirements.Troubleshoot system-related issues and provide ongoing support to improve marketing operations and user experience.3. Data Analysis & Business Insights
Analyze key marketing performance metrics, including customer acquisition, conversion rates, retention, campaign effectiveness, and return on investment (ROI).Develop and maintain dashboards, reports, and data visualization tools to support data-driven decision-making.Identify business trends, operational inefficiencies, and growth opportunities through data analysis.Recommend changes to system functionality, reporting requirements, and automated workflows based on identified business needs and system performance.4. Cross-Functional Collaboration & Project Management
Collaborate with Marketing, Operations, Product, Engineering, and Data teams to drive marketing technology initiatives and system improvement projects.Prepare and maintain business requirements documents (BRDs), functional specifications, workflow diagrams, and project documentation.Coordinate project timelines, track deliverables, and ensure successful implementation of system enhancements.5. Process Improvement & Automation
Evaluate existing marketing workflows and identify opportunities for process standardization and automation.Improve data accuracy, system integration, and operational efficiency across marketing platforms.Monitor the effectiveness of implemented solutions and recommend continuous improvements.Qualifications
A bachelor’s degree or higher in Business Analytics, Information Systems, Marketing, Computer Science, Data Analytics, or a related field.At least 1 year of experience in Business Analysis, Business Systems Analysis, Marketing Operations, or a related role.Strong analytical and problem-solving skills, with the ability to translate business needs into clear technical and functional requirements.Proficiency in Excel and familiarity with SQL, Power BI, Tableau, or other data analysis and visualization tools.Understanding of CRM systems, marketing automation platforms, and marketing analytics tools.Strong communication, organizational, and project coordination skills, with the ability to collaborate effectively across technical and non-technical teams.Ability to manage multiple priorities, work independently, and deliver results in a fast-paced environment.Strong written and verbal communication skills in English.Preferred Qualifications
Experience in e-commerce, food delivery, technology platforms, or local services industries.Familiarity with customer acquisition, lifecycle marketing, promotional campaigns, coupon systems, and user retention strategies.Experience with Salesforce, HubSpot, Braze, Google Analytics, or similar marketing technology platforms.Basic understanding of APIs, system integrations, databases, and data workflows.Experience with Agile methodologies, system implementation projects, or User Acceptance Testing (UAT).
#J-18808-Ljbffr