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Lifecycle Marketing Strategy Director

Dropbox

Winnipeg, MB
Shape Dropbox customer growth through lifecycle strategy, experimentation, and multi-product adoption across a global customer base.This senior people leadership role owns lifecycle marketing across onboarding, engagement, retention, monetization, expansion, and re-engagement. You will determine investment priorities, establish measurement, and build scalable programs beyond individual email campaigns. Success depends on connecting product-led and sales-assisted motions with Product Growth, Product, Data Science, and Marketing Operations.Key Responsibilities:
Define lifecycle strategy, roadmap, and investment prioritiesBuild scalable programs for adoption, retention, and revenueLead customer communication strategy and channel planningUse controlled tests, holdouts, cohorts, and revenue measurementDevelop lifecycle operating model, planning, and technical capabilitiesRequirements:
10+ years in lifecycle, CRM, retention, or customer engagementExperience setting strategy in SaaS or product-led businessesExpertise in experimentation, automation, segmentation, and personalizationStrong cross-functional judgment across product, data, and marketingExperience with self-serve and sales-assisted customer motionsBring strategic judgment and lifecycle expertise to Dropbox’s onboarding, retention, monetization, and expansion programs.
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Vacancy posted 1 hour ago
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