Sales Manager

At Harbour Grace Chrysler, we are more than just a dealership we are part of the community. Proudly serving Newfoundland drivers, we offer a wide selection of new Chrysler, Dodge, Jeep, and Ram vehicles, along with a trusted lineup of pre-owned options. Whether you are in for a test drive, a service appointment, or just a conversation, our team is here to help with honest advice and no-pressure support. Come see why our customers keep coming back, where great service meets great vehicles. 

At Steele Auto Group, work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential. 

Ready to Make a Big Impact in a Close-Knit Community?

We're looking for an energetic, results-driven Sales Manager to lead our sales team, drive performance, and help shape the future of our dealership. This is an opportunity to make a real impact and leave your mark on a dealership with deep roots in the community.

At Steele Harbour Grace Chrysler, we combine small-town relationships with the opportunities of one of Atlantic Canada's leading automotive groups. As the trusted Chrysler, Dodge, Jeep, and Ram retailer for Harbour Grace and Conception Bay North, we've built our reputation on strong relationships, exceptional customer service, and a commitment to helping our customers find the right vehicle for every stage of life.

Located at 7 Harvey St, Harbour Grace NL A0A 2M0

What You Will Be Doing

• Lead, coach, and inspire the new and used car sales team to achieve sales goals


• Set clear expectations and provide ongoing feedback to team members


• Build a positive, customer-focused environment that encourages repeat business


• Oversee inventory, pricing, and merchandising to maximize profitability


• Collaborate with the service and finance departments to enhance customer experience


• Analyze sales performance, trends, and metrics to identify growth opportunities


• Develop and implement strategies that increase market share and department success

What you Bring

• 3-5 years previous automotive sales experience


• Previous experience as a team leader / mentor / coach

Working Conditions - Office environment, travel may be required. Overtime as required.

Why You'll Love Working With Steele Auto Group:

At Harbour Grace Chrysler , you'll join a team that's driven by collaboration, innovation, and delivering great experiences every day. We believe work should be rewarding, supportive, and fun. As part of Steele Auto Group , Atlantic Canada's largest automotive network , you will enjoy our Total Rewards package, with competitive compensation, performance incentives, comprehensive benefits, retirement savings matching, employee discounts, training and development opportunities through Steele University, and opportunities to grow your career with a company that promotes from within!

Steele Auto Group is committed to creating an inclusive workplace where everyone has the opportunity to succeed. If you require accommodation during any stage of the recruitment process, please let us know.

Applying is as Easy as 1, 2, 3:

1. Visit our careers page and find this opportunity.


2. Create your profile or sign in.


3. Upload your resume.

That's it. In just a few minutes, you'll be connected to career opportunities across Steele Auto Group.

**Current Steele Auto Group employees should apply through the careers page to be recognized as internal applicants.