Marketing Strategy And Demand Generation Head

Drive demand generation and pipeline quality for Apex Systems’ healthcare technology client, working remotely from Montreal or Toronto.This hands-on Head of Marketing owns strategy, execution, and team development within a growing SaaS organization. You will strengthen positioning, support enterprise sales, and build programs spanning product marketing, account-based marketing, content, and digital channels. The work connects marketing performance with pipeline contribution and measurable ROI.Key Responsibilities:
Improve pipeline quality, win rates, sales enablement, and account-based marketingDevelop strategies and campaigns generating qualified enterprise and mid-market pipelineLead, mentor, and develop the existing marketing teamIdentify capabilities needed as the organization growsMeasure campaign performance, conversion, attribution, pipeline, and ROIRequirements:
Experience building or scaling a marketing function preferredExperience leading growth-stage B2B SaaS marketingStrong demand generation, product marketing, and go-to-market experienceHands-on marketing technology and analytics experienceCollaborative leadership across Sales, Product, Customer Success, and executivesLead measurable SaaS marketing growth through pipeline generation, team development, sales partnership, and strategic execution.
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