Marketing Automation Manager

We are seeking an experienced, highly organized, and technically proficient Marketing Automation Manager to lead the strategy, execution, optimization, governance, and ongoing development of our marketing automation function. This role is responsible for overseeing marketing automation operations, campaign execution, lead lifecycle management, lead scoring, segmentation, database management, martech integrations, attribution, reporting, and operational governance. The Marketing Automation Manager will work closely with Marketing, Sales, Revenue Operations, Business Applications, and other cross functional teams to ensure our marketing technology and processes effectively support pipeline generation and business growth. The ideal candidate is a strategic and hands on marketing automation operator who can balance big picture thinking with executional excellence. This person should have a strong understanding of marketing automation architecture and best practices, demonstrate exceptional attention to detail, proactively identify operational gaps, and take ownership of driving solutions from strategy through implementation. This role will also be responsible for establishing scalable processes, improving operational efficiency, maintaining data integrity & owning martech.What You'll Do:
Own the execution, QA, and optimization of integrated marketing campaigns across email, events, webinars, nurture programs, forms, landing pages, and other channelsDevelop and maintain scalable marketing automation architecture, workflows, programs, and operational processes within MarketoDrive the design, development, and ongoing optimization of lead scoring, lead lifecycle management, routing, segmentation, and MQL processesEstablish and enforce Marketing Automation governance, standards, naming conventions, campaign taxonomy, and QA processes, and maintain comprehensive documentation for automation architecture, operational processes, integrations, and troubleshooting proceduresOversee database health, data quality, normalization, enrichment, deduplication, and other database optimization initiativesLead the implementation, integration, and ongoing ownership of marketing technology connected to MarketoTroubleshoot complex campaign, automation, integration, and data issues, identify root causes, and drive resolution, while proactively identifying operational gaps and downstream impacts to improve the scalability and reliability of the Marketing Automation functionPartner with Marketing, Sales, Revenue Operations, Business Applications, and other technical teams to translate business requirements into scalable technical solutions and support CRM and martech initiativesEnsure compliance with GDPR, CAN-SPAM, CASL, and other applicable email marketing and data privacy regulationsProtect the security and privacy of Absolute and its customersOther duties as assigned by managementWhat You'll Bring:
5+ years of marketing operations or marketing automation experience in a B2B environment, including at least 3 years of hands on Marketo administrationDeep expertise in Marketo program architecture, including smart campaigns, nurture and engagement programs, tokens, program templates, and operational programsProven experience designing and managing lead scoring, lead lifecycle, routing, and MQL processes, with a strong understanding of how they affect sales handoff and pipeline reportingStrong working knowledge of Salesforce, including the Lead, Contact, Account, and Campaign objects, campaign hierarchy, and the Marketo Salesforce syncSolid understanding of campaign attribution and campaign influence models, and how build decisions affect downstream reportingDemonstrated ability to troubleshoot complex automation, sync, and data issues independently, using logs, error codes, and record level analysis to identify root causesExperience implementing and maintaining martech integrations, such as webinar platforms, enrichment tools, content syndication vendors, and lead routing tools, using native connectors, APIs, or webhooksStrong data management skills, including list imports, normalization, deduplication, and database segmentation, with advanced Excel or Google Sheets proficiencyRigorous attention to detail and a disciplined QA approach, including validating builds, attribution, and data before launch or handoffAbility to translate business requirements into scalable technical solutions, and to propose alternatives when the initial approach doesn't meet the goalClear, concise written and verbal communication, with the ability to explain technical concepts to non technical stakeholdersStrong project management skills, with the ability to manage multiple requests, prioritize against deadlines, and proactively elevate blockersPreferred experience Marketo Certified Expert (MCE) or Adobe Marketo Engage Business Practitioner certification Marketo and Salesforce experience required;
advanced knowledge of Excel Experien
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