Tiktok Shop Growth Manager

FOLQS is a fast-growing D2C supplement brand in the US market (colostrum + beef organs). TikTok is our next major growth channel. We are looking for an ambitious, hands-on Senior TikTok Shop Growth Manager to own, scale, and manage our entire TikTok Shop ecosystem end-to-end — from Seller Center health and compliance to high-volume affiliate engines and paid growth.
This is a 100% exclusive, full-time, long-term contractor role working directly with the founders.
What You’ll Own
Channel P&L & Strategy: Lead the entire US TikTok Shop growth strategy, owning GMV targets, margin health, content testing roadmaps, and full channel profitability.
Affiliate & Creator Acquisition Engine: Build and manage a high-volume affiliate engine (Open, Targeted, VIP programs). Execute end-to-end outreach, sampling logistics, onboarding, and long-term creator retention.
Seller Center & Compliance Operations: Maintain total account health (Shop Performance Score, FFN/EPA compliance, dispute resolution, review management, and inventory syncing) to protect the account from bans or restrictions.
High-Converting UGC Pipeline: Develop FTC-compliant creator briefs, hooks, and content angles specifically engineered to drive impulse purchases in the supplement/wellness niche.
Paid Scaling (Spark Ads & GMV Max): Identify top-performing organic and affiliate videos, whitelist high-ROAS assets, and scale them via Spark Ads and GMV Max campaigns.
AI-Automated Workflows: Leverage advanced AI agents (Claude, ChatGPT, custom scripts) daily to automate creator sourcing, personalized outreach, performance reporting, and brief generation.
Full-Funnel Analytics: Own channel metrics end-to-end — tracking GMV, ROAS, CAC, AOV, Creator ROI, and conversion rates rather than engagement/vanity metrics.
Who You Are
Proven Track Record: 3–5+ years of hands-on experience scaling TikTok Shop specifically for US D2C brands (in-house or top-tier agency). Prior success in supplements, health, wellness, or beauty is mandatory.
Volume & Systems Operator: Proven ability to run high-volume creator outreach (100+ targeted personalized outreaches/month) with systematic sampling and tracking workflows.
Full-Stack Execution: Hands-on expertise across TikTok Creator Marketplace, TikTok Seller Center, and affiliate management tools (Modash, Social Snowball, GRIN, Aspire, or similar).
Technical & Compliance Savvy: Comfortable navigating TikTok's strict supplement policies, claim guidelines (FTC), and Seller Center health metrics.
AI-First Mindset: Daily, advanced integration of AI tools into your operational workflows to maximize speed and output.
Data-Driven & Accountable: You don't just manage tasks;
you own metrics. You measure success purely in attributed sales and bottom-line growth.
Schedule & Conditions
Format: 100% Exclusive, Dedicated Full-Time Remote Contractor Role.
Shift: Guaranteed minimum 6-hour daily overlap with US Eastern Time (10:00 AM – 4:00 PM ET).
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