B2b Demand Generation Content Director

Viral Nation needs a content leader who connects enterprise storytelling with MQLs, SQLs, and pipeline. Build demand-generation programs through measurable content.As Director, Content Marketing, you will report to the VP, Demand Generation and own the full content-to-conversion journey. Your work will support enterprise brands and marketing decision makers across B2B and B2C audiences. You will partner with demand generation, marketing operations, RevOps, SEO, sales, and owned social teams while leading two content contributors.Key Responsibilities:
Build gated assets, nurture tracks, landing pages, and CTAsEstablish UTMs, conversion events, and multi-touch attribution in HubSpotDefine KPIs for qualified demand, pipeline, revenue, and ROITest headlines, formats, offers, and conversion paths continuouslyDeliver executive-level performance reporting and investment insightsRequirements:
Eight-plus years in content marketing, digital marketing, or communicationsTrack record driving MQL, SQL, pipeline, revenue, and ROIFunnel-minded approach to revenue-adjacent performance metricsExperience leading teams in agency, B2B/B2C, or high-growth settingsStrong executive communication and presentation capabilitiesShape Viral Nation’s demand engine through conversion strategy, attribution, reporting, and content programs tied directly to qualified pipeline.
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