Sales Consultant

Dilawri Overview

Join Canada’s Largest Automotive Group  

If you are looking to grow your career with an organization driven by excellence, integrity, and innovation, Dilawri offers an environment where people are supported and empowered to succeed.  

Founded in 1985, Dilawri is Canada’s largest automotive group and one of Canada’s Best Managed Companies. Dilawri operates over 80 franchised dealerships, representing more than 35 of the world’s most respected automotive brands across British Columbia, Alberta, Saskatchewan, Ontario, Quebec, and Washington, DC.  

With a team of more than 4,000 employees, Dilawri fosters a culture rooted in collaboration, accountability, and continuous learning. Our values of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Back guide how we work, how we lead, and how we serve our customers and communities. Through the  , we are also committed to making a meaningful impact in the communities we serve.  

Discover how you can build your career with 

Position Overview  

The Sales Consultant is responsible for generating vehicle sales and leases while delivering an exceptional customer experience throughout the entire sales process. Reporting to the Sales Manager, this role works closely with customers to understand their needs, present suitable vehicle options, and guide them from initial contact through to final delivery. The Sales Consultant is accountable for achieving sales and gross profit targets, maintaining accurate customer records, and building lasting customer relationships through professional service, product knowledge, and consistent follow-up.

Primary Duties and Responsibilities  

· Responsible for the sale or lease of new or pre-owned vehicles on standards of gross profit, volume and the satisfaction of customers. Achieve sales targets by ensuring all processes and sales procedures are followed every time. Must be actively involved in every stage of the sale process from start to delivery. 

· Responsible for maintaining the customer databases including owner follow-up, unsold customers and confirmation of delivery dates and times. Maintains files for all sold and unsold customers including detailed notes entered in CDK and One-Eighty software program and future follow up set.

· Responsible for vehicle delivery including inspection of the vehicle two hours prior to delivery.

· Maintain current product knowledge including own brands and competitive models. Understand aftermarket products such as warranties, chemical applications, finance plans and accessories. Attends and actively participates in meeting and training courses. Conducts lot walks at least twice a week to ensure up-to-date general inventory knowledge. 

Qualifications Required  

· Minimum of 3 years related experience in automobile sales

· Excellent communication skills, both verbal and written, in person and over the phone, with the ability to create and foster relationships with customers on the grounds of integrity, professionalism and honesty. Must have the ability to listen and ask appropriate questions to ensure the customer’s needs are met 

· Excellent customer service skills. Ability to negotiate, explain and assist customers to ensure they are placed in the vehicle that matches their needs

· Must be computer literate with the ability to use a variety of programs and learn other programs easily. Experience with CDK and One-Eighty is an asset 

· Internet Sales Experience is an asset 

· Must be a team player

· Must be self-motivated and pro-active with a desire for knowledge and an ability to retain facts and information and have the ability to capture additional business by seeking out clientele 

· Requires a valid driver’s license with a clean drivers abstract 

About Dilawri  

In addition to working with and learning from a team of leading professionals in the automotive industry, our benefits include: 

• Discounted employee vehicle purchase program 

• Job-specific coaching & training programs 

• Comprehensive health & dental plans 

• Employee wellness & assistance programs 

• Employee social events 

Build your career with a team that is driven by excellence, integrity and innovation.

Discover Dilawri.