Director Strategic Insights Analytics

Lead customer analytics and market intelligence at Reitmans (Canada) Limited in a hybrid Strategic Insights leadership role. Shape decisions across iconic Canadian fashion brands.Reporting to the VP, Data Strategy, the Director leads Strategic Insights across Reitmans, RW&CO. and PENN. Penningtons. This permanent role integrates customer analytics, consumer research, and market intelligence. It strengthens planning, prioritization, and performance measurement through customer-focused, data-driven practices.Key Responsibilities:
Define and execute the enterprise Strategic Insights roadmapTranslate behavioural data into acquisition and retention strategiesOversee consumer and market research programsPartner with senior leadership on planning and performance measurementBuild a multidisciplinary insights team and drive adoptionRequirements:
10+ years in strategic insights, analytics, or research leadershipRetail or consumer-driven environment experienceExpertise in segmentation, predictive analytics, and market researchExperience developing cross-functional teams in matrix environmentsBilingual French and English communication skillsBring strategic analytics, research leadership, and executive storytelling to Reitmans (Canada) Limited’s customer-focused transformation across Canada.
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