District Sales Manager - Edmonton (Retail)

Join us to build a more rewarding financial future for all Canadians

At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada.

• #1 on Deloitte’s Technology Fast 50 for 2023, 2024, and 2025 the first company ever to achieve a three-peat at the top!

• Top-ranked mobile apps and credit cards

• Team of 500+ people

• 1M+ customers

• 10K+ retail partners

The Role

As a District Sales Manager at Neo Financial, you will be a pivotal leader responsible for the profitability and success of a designated district, encompassing up to six mall locations. You will directly manage and develop up to six Store Managers, ensuring their effectiveness in driving sales, achieving key performance indicators, and adhering to Neo’s operational standards. Your focus will be on maximizing efficiency, optimizing Customer Acquisition Cost (CAC), and fostering a high-performance sales culture within your district. This role requires a proactive individual with strong leadership, training, and analytical skills, coupled with the ability to operate independently and travel frequently within the district.

What you'll be doing:

• Drive District Profitability: Take ownership of the financial performance of your district and each individual mall, ensuring profitability through effective management of Store Managers and their teams.

• Optimize Customer Acquisition Cost (CAC): Drive efficiencies and savings in CAC by implementing rigorous performance management practices and conducting regular cost assessments across all locations within your district.

• Recruit, Onboard, and Develop Store Managers: Lead the full lifecycle of Store Managers within your district, including hiring, comprehensive onboarding, and ongoing professional development.

• Lead Sales Training Initiatives: Spearhead training efforts within your district, including facilitating large-scale sales representative onboarding sessions during mall launches and delivering ongoing company and product training to both Store Managers and sales representatives.

• Ensure Operational Excellence: Champion adherence to Neo’s operational frameworks across all mall locations, ensuring Store Managers are proficient in utilizing tools such as Google Suite, Slack, and company data dashboards.

• Data-Driven Performance Management: Leverage a strong understanding of data to analyze performance trends, interpret key metrics, and implement strategies to drive continuous improvement in sales and efficiency.

• Independent District Management: Proactively manage your own schedule to travel between mall locations within your district on a daily basis, prioritizing visits based on operational needs and training demands.

• Support Store Manager Success: Act as a key resource and support system for your Store Managers, providing guidance, coaching, and mentorship to ensure their individual and store-level success.

Who we are looking for:

• Sales Experience : Ideally 7+ years of direct-to-consumer sales experience (door-to-door, mobile sales, credit card or financial product sales preferred), with a significant portion of this experience in managing field sales teams.

• Management & Leadership Experience : 7+ years of proven management and leadership experience, with a track record of successfully managing teams of 10 or more individuals, including field sales teams.

• Training & Coaching Skills : A high level of training and coaching proficiency, with over 7+ years of experience developing and delivering effective sales training programs.

• Network of Sales Representatives : Possesses a strong, existing network of high-performing sales representatives suitable for representing Neo Financial.

• Performance & Business Acuity :

• Proven ability to drive profitability and manage performance across multiple locations.

• Strong understanding of and experience in managing Customer Acquisition Cost (CAC).

• Exceptional communication, interpersonal, and problem-solving skills.

• A fundamental and strong understanding of data analysis and the ability to interpret data dashboards to drive decision-making.

• Self-motivated and highly organized with the ability to manage their own schedule and travel independently within the district.

• Other Requirements : Valid driver's license and access to a reliable vehicle

Total Rewards

As Neo continues to grow, we’re committed to offering a competitive, market-leading rewards program that reflects the impact our team members make. In addition to salary, our program includes equity — empowering employees to share directly in our momentum today and in the meaningful value we create for years to come.

• Salary: We provide a strong base salary aligned with market ranges, along with the flexibility to tailor your mix of cash and equity to match your longer term goals. Final compensation is based on your skills, experience, and scope. For exceptional talent, we’re prepared to go above and beyond.

• Equity Ownership (Where Eligible): At Neo, you don’t just work here, you own a piece of what we’re building. As a full-time team member, you share directly in the upside of one of Canada’s fastest-growing companies. When we win, you win — with real ownership and meaningful long-term wealth-building potential tied to our success.

What does life as an Owner at Neo Include?

You will redefine the financial landscape with top talent in Canada to help everyday Canadians win, and grow quickly while doing it

For eligible roles, ownership structure that enables you to share in our path to victory

Earn BIG with our short term incentive plans (STIP)

Collaborating with the brightest minds to build something meaningful, united by a shared commitment to innovation, curiosity, and excellence

❤️‍ Flexible health benefits & life insurance

21 Days PTO + stat holidays, and personal leave

Health & personal spending accounts

A wide variety of discounts through our partner network

Access to early use of products and discounts on fixed-term Neo mortgages

Parental top-up & equity vesting during long term leave

Neo night events

Company wide huddles, and education

Working at Neo:

The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we’re on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to raise the bar and deliver exceptional experiences for our customers. Our commitment to customer success drives everything we do, from building world-class products to providing exceptional support at every step of their journey. If this resonates with you, keep reading.

We trust, respect, and support each other. This means honest conversations, constructive input, and empowering each other to move fast and think big. You’ll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices, where ideas move quickly and teams build momentum together. As we continue to scale and evolve, we’re looking for builders, innovators, and problem solvers who thrive on challenge–people who would rather blaze a trail through uncertainty than follow a well-paved path.

At Neo, ownership is part of how we think and operate. For select roles, equity participation reinforces that mindset by giving employees a direct stake in the company’s long-term success. Regardless of role, every team member is expected to think like an owner and make decisions that move the business forward.

Apply with us:

We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.

By continuing with your application, you agree to the Candidate Privacy Notice , which guides how we process your personal information for the purpose of your application.

Neo Financial leverages artificial intelligence (AI) to reinforce our candidate evaluation process, including the initial assessment of applications and screening of candidates. These tools support our recruitment team; however, all final hiring decisions are made by humans and are not based exclusively on automated processing. If you require further information regarding our data processing practices, please contact us.

We are hiring for an open, vacant position.