Product Marketing Director, Managed Business

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Director, Managed Business based in Canada.

The Product Marketing Director will lead the product marketing strategy for a growing portfolio of managed networking products, software, and services.
This senior role will translate market opportunities, customer insights, and technical capabilities into compelling positioning and scalable go-to-market strategies.
You will own the product story across network gateways, managed switches, Wi-Fi solutions, management platforms, and managed services.
Working closely with product, sales, customer success, communications, and demand generation teams, you will drive launches and accelerate adoption.
The role offers significant influence over product roadmaps by bringing customer, partner, competitive, and market insights into strategic decision-making.
You will also help establish credibility in evolving markets and enable teams to communicate clear business value to managed service providers and channel partners.
This is a remote leadership opportunity with periodic travel and high visibility across a rapidly evolving technology organization.

• Own the product marketing strategy and market narrative for the Managed Business portfolio, including hardware, software, management platforms, networking solutions, Wi-Fi products, and managed services.
• Define product positioning, value propositions, use cases, differentiators, buying triggers, adoption barriers, and decision criteria for target customer segments, ideal customer profiles, and personas.
• Lead product launches from planning through execution, establishing readiness criteria, milestones, cross-functional checklists, messaging, and launch materials.
• Manage quarterly launch planning and execution while serving as the primary product marketing liaison to product leadership and key cross-functional stakeholders.
• Bring market, customer, partner, sales, and competitive insights into product strategy and roadmap development during concept and validation phases.
• Develop and maintain comprehensive sales enablement toolkits, including pitches, demo narratives, collateral, FAQs, partner materials, and release-specific assets.
• Lead internal enablement initiatives to ensure customer-facing teams understand product value propositions, buyer needs, use cases, objections, and competitive positioning.
• Coordinate stakeholders across Product, Commercial Solutions, Segment Strategy, Sales, Support, Communications, and Demand Generation to ensure alignment from planning through field adoption.
• Translate complex technical capabilities into clear, compelling business outcomes and actionable messaging for managed service providers and channel partners.
• Support organizational change and new-market initiatives by helping establish buyer, partner, and go-to-market motions suited to emerging opportunities.

Requirements

• 10+ years of experience marketing technology to or through managed service providers, value-added resellers, systems integrators, or comparable channel partner ecosystems.
• Deep understanding of managed services business models and partner-led go-to-market strategies.
• Extensive product marketing experience spanning positioning, messaging, launch strategy, sales enablement, use-case development, and go-to-market execution.
• Proven ability to establish credibility and build market presence when introducing products or solutions into markets where the organization is a new entrant.
• Demonstrated success leading complex, cross-functional product launches involving product, sales, support, communications, partners, and demand generation teams.
• Strong understanding of the product lifecycle, including market research, concept development, validation, launch readiness, release communications, and feedback loops.
• Proven experience developing sales toolkits, demo narratives, competitive messaging, marketing collateral, and partner-facing content.
• Ability to understand technical products and convert complex concepts and market insights into compelling business value and effective field enablement.
• Excellent executive communication, storytelling, presentation, and stakeholder management skills.
• Strong analytical capabilities, with the ability to synthesize customer, market, sales, partner, and competitive information into actionable recommendations.
• Ability to operate effectively in a highly collaborative, cross-functional environment and influence stakeholders without direct authority.
• Willingness and ability to travel periodically, with travel expected to reach approximately 20% during certain periods.
• Experience in Wi-Fi markets serving multi-family housing, hospitality, venues, or other property-based segments is preferred.
• Strong knowledge of property and enterprise Wi-Fi, networking, managed network services, and related software and management platforms is preferred.
• Experience participating in product advisory groups, launch councils, sales councils, or structured cross-functional readiness forums is preferred.
• Experience leading organizational change associated with entering unfamiliar markets, developing new buyer and partner motions, and adapting established go-to-market processes is preferred.

Benefits

• Potential eligibility for a performance-based bonus as part of the total compensation package.
• Fully remote work opportunity within Canada.
• Benefits package designed to support employees’ health, financial well-being, and overall needs.
• Opportunities to lead high-visibility product marketing initiatives with significant influence on business growth and product strategy.
• Exposure to emerging technologies, managed services, broadband networking, AI-powered platforms, and evolving customer experiences.
• Collaboration with senior leaders and cross-functional teams spanning product, sales, technology, customer support, communications, and demand generation.
• Opportunity to shape go-to-market strategy and establish new market and partner motions.
• Professional growth through exposure to complex enterprise products, strategic initiatives, and rapidly changing technology markets.