D2c Growth Leader At Eq Bank

Lead transformative D2C strategies at EQ Bank as a D2C Growth Leader. Shape marketing initiatives and customer experiences while working in a hybrid setting.As the Associate Director reporting to the VP, Decumulation, you will drive the D2C channel's growth strategy for reverse mortgages. You will oversee the entire consumer journey, ensuring seamless collaboration between marketing, sales, and technology teams. Your leadership will be crucial in optimizing customer acquisition and operational efficiencies.Key Responsibilities:

• Create and implement D2C growth and marketing strategies
• Enhance lead generation and conversion processes
• Establish training and operational tools for success
• Drive CRM and digital tool strategies
• Cultivate a high-performance team cultureRequirements:
• Bachelor’s degree in Business or similar field
• Over 10 years in D2C roles within financial services
• Successful history of building effective sales organizations
• Deep knowledge of CRM and analytics tools
• Strong leadership and communication abilitiesBring your experience to EQ Bank and lead the evolution of direct-to-consumer banking in Canada.#J-18808-Ljbffr