Crm Account Manager Campaign Strategy

Lead CRM strategy and campaign execution as an experienced Account Manager managing programs for a key national client. Shape customer journeys across channels.This CRM Account Manager oversees initiatives from planning through execution. You will apply lifecycle marketing, marketing automation, segmentation, and personalization expertise. The work connects client objectives with coordinated internal delivery.Key Responsibilities:
Plan and execute email, journey, triggered, and lifecycle campaignsDevelop acquisition, engagement, retention, and conversion strategiesOversee segmentation, personalization, calendars, and ongoing initiativesOptimize programs through automation, testing, and performance insightsMonitor metrics and recommend ongoing campaign improvementsRequirements:
Minimum five years of direct CRM experienceExperience managing automation, journeys, and lifecycle communicationsKnowledge of SAP Emarsys, Salesforce Marketing Cloud, Adobe Campaign, or similarUnderstanding of segmentation, personalization, triggers, and performance metricsPost-secondary marketing, business, communications education, or equivalent experienceApply CRM strategy, automation, segmentation, and lifecycle expertise to improve campaigns for a key national client.
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