Creative Content Specialist

Category: Full-Time, Permanent

Team: Communications, People and Culture

Work Arrangement: Hybrid in Vancouver or Victoria Office, or remote in British Columbia

Territorial Acknowledgement

The offices of the College of Health and Care Professionals of British Columbia (CHCPBC) are located on the ancestral and unceded territories of the Coast Salish Peoples — specifically, the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh) Nations — the lək̓ʷəŋən (Lekwungen) Peoples — represented today by the Songhees and xʷsepsəm (Esquimalt) Nations — and the WSÁNEĆ (Saanich) Peoples — including the BOKḰEĆEN (Pauquachin), SȾÁ,UTW̱ (Tsawout), W̱JOȽEȽP (Tsartlip), and W̱SÍḴEM (Tseycum) Nations.

Position Summary

The Creative Content Specialist plays a central role in shaping how CHCPBC communicates both internally and externally. This role is responsible for bringing our public protection mandate to life through compelling, creative, and strategically crafted content that engages the public, licensees, applicants, and our own staff. From leading our social media strategy to producing videos, podcasts, and public awareness campaigns, the Creative Content Specialist ensures that content is consistent, credible, and strikes the right balance between regulatory authority and genuine human connection. This position is responsible for making CHCPBC feel approachable, bringing instinctive audience awareness and genuine creativity to the important work of protecting the public.

It is essential for all College staff to contribute to a team approach with a public protection focus, delivering efficient services that align with and allow the College to meet its regulatory, strategic, and operational goals.

Supervisory & Reporting Responsibilities/Relationships

Reports to: Executive Director, People and Culture

Direct supervision: N/A

Duties & Responsibilities

• Shapes and stewards the College’s personality, ensuring all content feels consistent, credible, and human while translating complex regulatory language into plain, accessible communication.
• Creates compelling external content across social media, newsletters, the web-site, and public awareness campaigns.
• Leads and manages CHCPBC's social media strategy, managing channels, planning content, and tracking performance.
• Crafts internal content including staff updates, announcements, short-form videos, podcasts, blog posts, and creative campaigns that reflect and reinforce our organizational culture.
• Contributes to the development, implementation, and monitoring of internal and external communications plans and ensures that overall communications are consistent, clear and in line with CHCPBC’s strategic objectives.
• Produces, edits, and formats website copy and digital messaging in compliance with brand/style guidelines.
• Collaborates with other communications staff to write, design, and distribute electronic communications (e.g., e-newsletter, announcements, and promotional material).
• Supports the People and Culture team by triaging departmental inquiries and responding to routine communications-related requests.
• Recommends and implements enhancements to communications processes to improve the experience of all who interact with CHCPBC.
• Actively contributes to a team culture where everyone's work is valued, collaboration is the norm, and the standard for quality is collectively owned.

Qualifications/Skills

• Demonstrated experience as a versatile creator across social media management, video and podcast production, and digital content.
• Working knowledge of social media channels (LinkedIn, Facebook, Instagram, Vimeo, YouTube, and possibly others), AI tools, Adobe Creative Suite, and Canva, and the judgment to know which tool serves the message best.
• Strong verbal and written communication skills; able to compose communication materials on complex issues using succinct, simple language and tactfulness.
• Experience with email marketing platforms, website content management systems (such as WordPress), and applying style guides to ensure consistent, on-brand communication.
• Experience applying principles of digital accessibility, including an understanding of the Web Content Accessibility Guidelines, is an asset.
• Previous work experience in a regulatory, not-for-profit, government, or post-secondary environment is an asset.
• Demonstrated understanding of diversity, inclusion, and cultural safety and humility.
• Awareness of, and commitment to, reconciliation, anti-discrimination, and calls to action to address Indigenous-specific racism in the healthcare system.
• Awareness of the Health Professions and Occupations Act and its application to the work of CHCPBC is considered an asset.

Salary & Benefits

• The full-time compensation for this position is $75,417-$108,600 annually based on a 37.5-hour work week.
• The starting salary will be determined based on factors such as the successful candidate’s job-related knowledge, skills, experience; salaries of other employees in the same salary range; market conditions and other relevant factors.
• The College provides competitive compensation; an attractive paid-time off package including annual vacation and personal days, as well as a pension benefit.
• We have a flexible work environment that includes a hybrid/remote work model with an assigned schedule. We offer opportunities for personal and professional growth; provide flexibility; strive for work-life balance; and provide an excellent and dynamic work environment where innovation, teamwork and creativity are highly valued.

The College deeply values and celebrates diversity, understanding that it is not just about representation, but about the active inclusion, empowerment, and support of individuals with a wide range of skills, backgrounds, identities, and lived experiences. We acknowledge that diversity is essential to our success and resilience, and we strive to build an environment where every individual is recognized, respected, and provided with the space to thrive. We honour and actively support employees who identify with a broad spectrum of communities, including but not limited to, those who self-identify as First Nations, Metis, Inuit/Inuk, Black, racialized persons, 2SLGBTQIA+, gender diverse, disabled, and neurodivergent individuals.

Our commitment goes beyond representation - we aim to create a culture of belonging, where diverse perspectives are not only heard but celebrated, and where people feel safe, valued, and supported. We are dedicated to fostering an open, welcoming and inclusive work environment where all employees can bring their full, authentic selves to their work. We recognize that true diversity requires the active dismantling of systemic barriers and the continuous support of equity deserving groups.

As a College, we aspire to employ, support, and empower staff who reflect the rich diversity of the communities we serve across British Columbia, ensuring that our team is representative and responsive to the varied needs and lived experiences of those who rely on our services.