Marketing Research Analyst at Pelmorex
Pelmorex
Elevate your career as a Marketing Research Analyst with Pelmorex Corp., home of The Weather Network, in a hybrid work setup. You'll leverage diverse research methods to convert data into actionable strategies that enhance marketing initiatives and product development. In this pivotal role, you'll execute comprehensive research projects for consumer platforms and marketing teams. Your responsibilities include managing primary and secondary research, analyzing data, and providing insights that drive brand growth. You will collaborate closely with cross-functional teams to ensure alignment with business objectives while utilizing qualitative and quantitative methodologies for informed decision-making. Key Responsibilities:
- Design and execute primary and secondary research initiatives
- Analyze market trends and demographic data
- Collaborate on user interviews and facilitate testing sessions
- Manage research budgets and timelines effectively
- Develop recommendations for product and marketing strategies
- Up to 5 years of research experience
- Proficient in qualitative and quantitative methodologies
- Bilingual in English and French
- Strong analytical and reporting skills
- University degree in a related field
Vacancy posted 4 hours ago
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