Demand Generation Marketing Manager

Build multi-channel demand generation programs remotely across Canada, combining scientific audience insight with data-driven campaign execution and funnel analysis.As Demand Generation Marketing Manager at Dotmatics, you will reach scientists and scientific businesses through campaigns, partnerships, and digital channels. You will collaborate with Solution Marketing, Marketing Operations, Sales, Product, agencies, vendors, and media partners. The work spans campaign creation, paid media investment, event programs, content, reporting, and forecasting.Key Responsibilities:
Build and run email, paid media, partner, and inbound campaignsOwn paid budget allocation and test channel investmentsDevelop digital programs supporting events before, during, and afterConvert positioning into campaign assets and audience contentAnalyze funnel conversion, reporting, forecasting, and efficiencyRequirements:
Eight or more years connecting demand generation and scienceThree or more years of Salesforce experienceAt least one year working with PardotTwo or more years building reports and dashboardsScientific grounding and generative artificial intelligence fluencyBring scientific credibility, paid media depth, and funnel analytics to Dotmatics demand generation across Canada remotely.
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