Marketing Automation Segmentation Manager

Optimize marketing automation and audience segmentation for Definity’s insurance brands in Toronto with flexible hybrid work. Turn engagement data into stronger programs.Reporting to the AVP, Digital Marketing & Operations, this Manager advances lifecycle marketing capabilities across Definity, Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. The role combines personalization, campaign execution, measurement, and technology collaboration. It supports broker, customer, and commercial audiences through relevant communications and scalable processes.Key Responsibilities:
Develop segmentation strategies using customer, broker, and engagement dataCollaborate with MarTech teams on personalization and automation capabilitiesSupport implementation and optimization of marketing technology solutionsAnalyze campaign data and identify performance improvement opportunitiesDevelop stakeholder reporting, insights, and recommendationsRequirements:
Degree in Marketing, Business, Communications, or related disciplineFive to eight years of progressive digital or lifecycle marketing experienceHands-on Salesforce Marketing Cloud campaign execution experienceExperience working with technology, MarTech, and data teamsStrong problem-solving skills using data and audience insightsApply marketing automation, segmentation, Salesforce Marketing Cloud, and performance analysis to improve Definity’s connected customer experiences.
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