Director of Paid Media Strategy

Lead paid media strategy at Blacksmith Agency while guiding PPC and SEO specialists remotely across the USA, Canada, or South Africa. Own channel direction and department delivery.

As Director of Paid Media, you manage the function rather than build campaigns. You set standards, guide budget decisions, oversee client results, and lead specialists across multifamily, B2B, and technical accounts. The role requires agency experience and broad paid media and SEO depth.

Key Responsibilities:

• Lead PPC and SEO strategists through reviews and development
• Set quality standards for audits, reporting, and released work
• Own client results, attribution, and GA4 reporting accuracy
• Diagnose account risks and direct corrective strategy
• Guide channel strategy, budgets, sales commitments, and hiring

Requirements:

• Seven-plus years across paid media and SEO
• Management experience including reviews and performance decisions
• Working depth in Google Ads, GA4, Search Console, Meta, and Microsoft Ads
• Agency experience managing many accounts simultaneously
• Confidence serving as client-facing owner during underperformance

Bring department leadership, paid media judgment, and SEO understanding to Blacksmith Agency’s remote marketing team.