General Manager, AI-Native Brand, E-Commerce & Product

Lanart Rug Inc. — Saint-Jean-sur-Richelieu or Montréal, Quebec
Full-time, permanent / In person at either office / Limited hybrid flexibility by agreement
Compensation: C$150,000–C$250,000 annual base salary, plus a formula-based share of incremental net sales and eligible brand profit. The final percentages, baseline and measurement rules will be documented in writing. The plan rewards durable, profitable growth rather than volume alone.

The mandate

Lanart is building an AI-native consumer-brand and e-commerce engine inside an established Canadian manufacturing business. We are looking for an unusually capable operator to own brand creation, online revenue, product development, influencer and creator programs, and the analytical system behind those decisions.

This is a general-management role for someone who can think like a founder and execute like an owner. You will work directly with James Galbraith and the ownership team. You will personally build the early operating system, make decisions from imperfect data, and then recruit or direct the people and partners needed to scale it.

This is not a conventional 9-to-5 role. It requires high ownership, frequent work beyond a standard 40-hour week, and occasional late nights during launches, critical campaigns and product deadlines. The company will respect applicable employment standards and overtime requirements.

What you will own

- Brand strategy, positioning and go-to-market plans for new and existing consumer products.
- E-commerce revenue and contribution margin across owned sites, marketplaces and relevant retail channels.
- Performance marketing, organic growth, merchandising, conversion optimization and retention.
- Creator, influencer and UGC programs, including sourcing, briefs, negotiation, content rights, testing and ROI measurement.
- Product discovery and development: customer insight, briefs, specifications, pricing, unit economics, launch and iteration.
- The KPI and forecasting system for traffic, conversion, CAC, LTV, margin, inventory and cash impact.
- AI-enabled workflows for research, creative production, analysis, merchandising, customer insight and operational automation.
- Agencies, freelancers and eventually an internal team, while remaining close to the actual work.

What strong performance looks like in the first 90 days

1. Produce a fact-based audit of our brands, products, channels, customers and economics, with a trusted KPI baseline.
2. Establish a prioritized growth roadmap and a disciplined weekly testing cadence.
3. Launch a measurable creator/influencer pipeline with clear content and commercial outcomes.
4. Build a product-development pipeline with customer rationale, specifications and unit economics.
5. Put useful AI workflows into production that materially improve decision quality or cycle time.

What you bring

- A record of personally owning meaningful brand, e-commerce, product or growth outcomes; you can explain the numbers and your exact contribution.
- Strong practical AI literacy. You have built or operated real workflows using modern AI tools—not just experimented with prompts.
- Exceptional quantitative ability. A background in computer science, engineering, mathematics, finance or another analytical discipline is valued; equivalent demonstrated ability is welcome.
- Advanced Excel or Google Sheets skills. SQL, Python, BI tools, automation platforms or forecasting experience are strong assets.
- Good judgment across both creative brand work and commercial unit economics.
- Hands-on experience with creators, influencers, paid or organic content, or a closely related acquisition channel.
- The ability to operate with urgency, limited structure and incomplete information.
- Authorization to work in Canada and the ability to work regularly from either the Saint-Jean-sur-Richelieu or Montréal office, with collaboration at the other office when required. Relocation support can be discussed for an exceptional candidate.

French is strongly valued. English is required because the role works directly with English-speaking customers, creators, marketplaces, technology platforms and suppliers across North America.

How to apply

Please send a concise application that answers the following questions. Sanitized work samples are welcome.

1. What is the strongest brand, e-commerce or product result you personally owned? Give the baseline, actions, outcome and timeframe.
2. Describe one AI workflow you put into real use. What tools and data did it use, and what changed as a result?
3. Describe the most sophisticated spreadsheet, model or analysis you built and the decision it informed.
4. Give one example of a creator, influencer or content program you ran. How did you measure its economics?
5. Can you work primarily in person from either Saint-Jean-sur-Richelieu or Montréal and collaborate at the other office when required? Which office would be your base, and would relocation be required?
6. Are you currently authorized to work in Canada?

Lanart assesses candidates on evidence of capability and results. We welcome qualified applicants from all backgrounds and will provide reasonable accommodation during the hiring process.