Ai Marketing Transformation Lead
AlayaCare
Lead AI-enabled marketing transformation at AlayaCare in Toronto or Montreal, applying process improvement and hands-on automation to measurable outcomes.As AI Transformation Lead, Marketing, you will redesign processes that begin in or run through Marketing. You will partner with Marketing, Sales, and Product leaders, using Lean methods, data, and AI tools. Your work will improve efficiency, reduce handoffs, and prove results against baselines.Key Responsibilities:
Assess opportunities and agree outcomes with executive sponsorsMap current processes, baseline performance, and identify root causesDesign simpler workflows using automation and AIBuild, pilot, measure, and refine solutions hands-onLead adoption and scale effective new processesRequirements:
Four to six years in transformation, consulting, operations, or engineeringHands-on B2B marketing function experienceExperience with HubSpot, Semrush, and marketing dataProcess improvement experience with measured resultsHands-on experience building AI tools and automationsBring marketing expertise, Lean process design, data literacy, and AI solution-building skills to AlayaCare's transformation agenda.
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Assess opportunities and agree outcomes with executive sponsorsMap current processes, baseline performance, and identify root causesDesign simpler workflows using automation and AIBuild, pilot, measure, and refine solutions hands-onLead adoption and scale effective new processesRequirements:
Four to six years in transformation, consulting, operations, or engineeringHands-on B2B marketing function experienceExperience with HubSpot, Semrush, and marketing dataProcess improvement experience with measured resultsHands-on experience building AI tools and automationsBring marketing expertise, Lean process design, data literacy, and AI solution-building skills to AlayaCare's transformation agenda.
#J-18808-Ljbffr
Vacancy posted 1 hour ago
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