Programmatic Media Strategy Director

Shape programmatic media strategy remotely at Directive Consulting, connecting campaign measurement, DSP activation, and client growth across B2B and SaaS. Lead with measurable impact.This Associate Director role owns the strategic expansion of Directive Consulting’s Programmatic service offerings. You will build measurement frameworks, evaluate campaign success, and provide clear programmatic perspectives for clients and internal teams. The work requires strong planning, analysis, communication, and cross-channel understanding.Key Responsibilities:
Spearhead impactful programmatic strategy development and executionEstablish performance indicators for continuous optimizationRecommend improvements supporting client growthCollaborate with teams across marketing initiativesInform strategy through programmatic thought leadershipRequirements:
Seven-plus years of proven programmatic experienceExperience building campaign measurement frameworksRecent hands-on expertise optimizing campaigns in DSPsStrong understanding of paid and organic channel integrationExcellent analytical, interpersonal, and communication abilitiesApply your programmatic planning, measurement frameworks, DSP knowledge, and cross-channel perspective to Directive Consulting’s B2B clients.
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