Retail Sales, Vp

About Us
Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.Com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”.The Opportunity
Under Sunwing Vacations, we are looking for a Retail Sales, VP to join our team and help make vacation dreams come true. Reporting directly to the President, you will provide strategic leadership in the development and execution of sales and business development strategies to drive revenue growth and achieve our commercial objectives. Working closely with senior leaders and sales teams across the organization, you will help shape sales strategies, strengthen market opportunities, and drive overall business performance. This is an exciting opportunity for a strategic and results-driven leader who is passionate about sales, growth, and building high-performing teams.What You’ll Do
Develop and manage the B2B distribution channels.Maintain and grow the trade relationships.Develop new markets and new niches.Meet or exceed budgets for all B2B distribution channels.Responsible for supervising all contracts, pricing, credit terms, warranties and delivery dates.Monitor package revenue production and proactively drive sales performance to achieve or exceed planned revenue and sales targets.Monitor forecasted occupancy fluctuations and directs selling activities to maximize revenues.Provides leadership in demand segmentation and market optimization, leveraging supply and demand insights to enhance commercial performance and revenue growth.Assist with development of the different marketing and sales plans based on the groups’ position and strengths within each market segment.Prepare departmental budget that correctly reflects the sales goals.Develop and implement the global sales plan.Market Development & Competitive Strategy
Responsible for an efficient network towards trade, industry influencers and employers.Responsible to communicate among internal and external customers accurate information about the Company's new services, programs, results, plans, etc.Responsible to observe the market, identity trends and monitor the main competitors.Analyze and understand the competition’s strengths and weaknesses for trade market segment and successfully directs trade marketing activities against each.Establish the competitive set for each market segment and takes advantage of the group strengths against each competitor.Participate in key local and international trade shows or other promotional events.Review printed and digital marketing materials (fact sheets, brochures & web pages etc.) to assure accurate information and service compliance.What You’ll Need
4-year Bachelor’s Degree or equivalent experience in business, tourism, marketing, hotel management or equivalent experienceMinimum 8 years of progressive sales leadership experience in hospitality sales in a similar position or CompanyProven track record of successful commercial negotiationsStrong project management, business writing and reporting skillsDemonstrated knowledge of in-depth sales and marketing techniques and financial principles.Demonstrated ability to anticipate and solve practical problems or resolve issuesClear and concise communication among internal and external stakeholdersService attitude and strong interpersonal skillsEffective time management, organizational skills and a proactive approachExcellent teamwork, leadership, and negotiation skillsProven ability to work well under pressureAbility to travelWhat You’ll Be A Part Of
Remote Work OpportunitiesGrow your career with challenging and rewarding work that makes a differenceOpportunity to give back through our social responsibility initiativesWork with a fun, passionate, travel-loving team!See for yourself! @sunwinglifeWe thank all who apply however only those who meet the qualifications will be contacted.Diversity, equity, and inclusion - Diversity makes us EPIC;
we strive to foster a culture where employees feel uniquely themselves and part of a team. Violence and harassment prevention and response - We partnered with White Ribbon to help us create a survivor-centric, trauma informed policy and educational programs used by all our divisions. Total wellbeing - Our approach is for holistic opportunities to help employees Be EPIC and Be Well. Learning and development - Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams.We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email View email address on ca.hrm.tc
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