Strategic Marketing Manager

We’re looking for an outgoing, passionate, results-driven Strategic Marketing Manager to join the Manulife Insurance Marketing team. We're building deeper relationships with advisors, and distribution partners through data-driven marketing, innovative media strategies, and engaging content that drives growth across Individual Insurance and Guarantee Wealth Solutions.
As a Strategic Marketing Manager, you will be responsible for developing and executing go-to-market plans aimed at high-net-worth advisors within the insurance sector. You will leverage your expertise in strategic marketing and understanding of the insurance industry to create innovative strategies that enhance our brand presence, drive growth, and ensure we remain the partner of choice for clients.Position Responsibilities:
Strategic Planning:
Develop and implement comprehensive go-to-market strategies for targeting advisor segments, aligning with company goals and market opportunities.Market Analysis:
Conduct thorough market research and analysis to understand the needs and preferences of clients, identifying key trends and opportunities within the insurance industry.Campaign Development:
Design and execute targeted marketing campaigns that effectively communicate our value proposition to advisors, utilizing a mix of digital, print, and in-person tactics.Relationship Building:
Cultivate and maintain strong relationships with advisors, acting as a trusted partner to understand their needs and provide tailored marketing support.Collaboration:
Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment and support for go-to-market initiatives.Performance Tracking:
Monitor and analyze the performance of marketing strategies, using data-driven insights to make informed adjustments and improvements.Brand Management:
Enhance brand visibility and reputation among advisors through strategic partnerships, sponsorships, and thought leadership initiatives.Budget Management:
Manage marketing budgets effectively, ensuring resources are allocated efficiently to maximize impact and return on investment.Required Qualifications:
Proven experience in strategic marketing within the insurance industry, with a focus on high-net-worth market clients.Strong understanding of go-to-market strategies and marketing principles.Excellent analytical skills with the ability to interpret data and market trends.Exceptional communication (written and verbal), with the ability to build communication plans and write clear, strong marketing deliverables.Leadership and professionalism, with the ability to influence and partner with employees at all levels.Demonstrated ability to manage multiple projects simultaneously and meet deadlines.Proficiency in marketing automation tools and CRM systems.Preferred Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field;
a Master's degree is preferred.Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.When you join our team:
As part of our global team, we’ll support you in shaping the future you want to see.We’ll empower you to learn and grow the career you want.We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
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The role being advertised is an existing vacancy.關於宏利和恒康
宏利金融公司是一家業界領先的國際金融服務商，致力於幫助人們實現「輕鬆投資理財，樂享豐盛人生」。若要進一步了解我們，請瀏覽
在宏利／恒康，我們擁抱多元。我們致力於吸引、培養及挽留和所服務客戶同樣多元的員工，並從而營造包容的工作環境，接納文化和個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、國籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。申請人要求提供協助所分享的信息將會按照適用法律及宏利／恒康政策儲存及使用。應徵過程中如需協助，請聯絡 View email address on ca.hrm.tc。Referenced Salary Location
Waterloo, OntarioWorking Arrangement
混合式Salary range is expected to be between
$85,300.00 CAD - $135,300.00 CADEmployees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact View email address on ca.hrm.tc for the salary range for your location.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact View email address on ca.hrm.tc for more information about U.S.-specific paid time off provisions.We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.
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