Product Marketing Strategist At Ignition

Drive innovation as a Product Marketing Strategist at Ignition, based in vibrant Toronto or Vancouver. This role emphasizes market positioning and customer engagement in a dynamic SaaS environment.As a key member of Ignition's global marketing team, you will report to the Global Head of Product Marketing. Your mission includes understanding market trends and customer feedback to create effective messaging, product strategies, and sales enablement tools. This role offers you the chance to shape how Ignition’s platform is marketed around the world.Key Responsibilities:

• Identify market trends and customer needs through research
• Create detailed buyer personas and champion customer voices
• Develop impactful product messaging and positioning
• Produce diverse marketing content across digital platforms
• Lead go-to-market initiatives for new product featuresRequirements:
• Minimum five years in B2B product marketing
• Familiarity with Hubspot and Asana
• Previous experience in professional services software a plus
• Excellent communication skills and stakeholder engagement
• Strong analytical mindset with customer empathyBe the catalyst for change at Ignition, where your marketing strategy will contribute to redefining industry norms.#J-18808-Ljbffr