Sales Director - Western Canada

Remote - Canada

R-38240

Sales Director Western Canada

Location: Western Canada – remote, with regular travel

Employment Type: Full Time | Remote

Why Build Your Career with Prysmian?

Your work at Prysmian helps power and connect the world.

When you join Prysmian, you become part of a global team whose work touches millions of lives every day. You’ll help support the energy and digital infrastructure that keeps communities, businesses, and industries moving forward.

The Sales Director Western Canada is the senior commercial leader responsible for expanding Prysmian’s business across Western Canada, defining and delivering the regional go-to-market approach and developing strategic relationships to convert market intelligence into profitable sales growth for Prysmian’s wire and cable solutions.

The role works across key industrial and infrastructure markets, including utilities, mining, oil and gas, transportation and major infrastructure. It engages EPCs, engineering firms, OEMs, contractors, distributors and end-users from the earliest project stages through specification, bid, negotiation and execution.

What You’ll BringExperience and Qualifications

• Degree or diploma in Electrical Engineering, Industrial Technology, Business or a related field;
  an equivalent combination of education and relevant experience will be considered.

• Approximately 15 or more years of progressive experience in technical sales, project business development, strategic accounts or commercial leadership within wire and cable, electrical products or industrial solutions.

• Proven success selling to and through EPCs and large industrial, utility, infrastructure or resource-sector accounts.

• Established network of relevant industry contacts in Western Canada.

• Strong understanding of technical specifications, project sales cycles, pricing, margin management, and value-based selling.

• Demonstrated ability to develop account strategies, lead complex negotiations, and convert market intelligence into business growth.

• Proven people-leadership experience, including leading, coaching and developing sales professionals and application engineering resources across a multi-province region.

Leadership Capabilities

• Commercial & strategic — Connects market insight, customer priorities and financial outcomes.

• Customer leadership — Builds credibility and long-term relationships at senior and technical levels.

• Entrepreneurial drive — Finds new projects, applications, customers and business models.

• Technical-commercial judgment — Balances specifications, value proposition, pricing and execution risk.

• People leadership — Leads, coaches and develops sales and application engineering talent while aligning cross-functional stakeholders.

• Execution discipline — Creates focus, tracks commitments and acts quickly when performance is off plan.

Additional Requirements

• Ability to work independently in a remote environment while maintaining strong cross-functional alignment.

• Strong organization and prioritization skills to manage a complex pipeline, multiple projects and reporting deadlines.

• Proficiency with CRM, project-tracking, reporting and virtual collaboration tools, including Microsoft Teams.

• Willingness to travel extensively across Western Canada for customer visits, site meetings and industry events, typically 25–50%.

• Excellent communication, presentation, negotiation and relationship-management skills.

What You’ll Do

The Sales Director Western Canada is the senior commercial leader responsible for expanding Prysmian’s business across the region and leading the regional sales team and application engineering capability. The position defines and executes the regional go-to-market approach, develops strategic end-user, contractor and channel partner (distributor) relationships, and creates and converts early market and project intelligence into profitable sales growth for Prysmian’s wire and cable solutions.

Sales & Technical Team Leadership

• Lead, coach and develop the Western Canada sales team and application engineer, setting clear priorities, accountabilities and performance expectations.

• Partnering with the engineering team to align resources around the highest-value customers, projects and market opportunities, ensuring strong technical-commercial coordination.

• Build team capability through regular coaching, performance management, development planning and disciplined sales-management routines.

• Collaborate with and contribute to the country organization in terms of insights and alignment of activities.

• Create a collaborative, accountable culture that connects customer insight, technical expertise and commercial execution.

Regional Strategy & Go-to-Market

• Lead market assessment and define the go-to-market strategy by sector, product, application, customer and channel across Western Canada.

• Translate Canadian commercial priorities into practical regional account, channel and project-development plans.

• Develop and maintain relationships with key players in the industry to ensure access to market intelligence and new opportunities in the region.

• Identify new markets, applications, channels and business models, and develop the action plans required to capture them.

Project Business Development

• Identify and pursue major project opportunities with EPCs, engineering firms, OEMs, contractors, distributors and end users in line with a coherent long-term go-to-market strategy.

• Build early visibility of future projects in order to influence product specifications to secure demand through the channel.

• Develop and maintain a qualified project pipeline, with clear priorities, ownership, milestones, risks and next actions.

• Lead or support strategic bids, technical-commercial proposals and negotiations in collaboration with the appropriate internal teams.

Strategic Accounts & Relationship Leadership

• Build trusted relationships with senior decision-makers, engineering teams, procurement leaders and project stakeholders.

• Develop tailored business-development plans for priority customers and coordinate local, national, regional and international key-account activity.

• Guide account managers toward a consistent commercial policy while adapting the value proposition and engagement plan to each strategic customer.

• Collaborate with distributors to maximize market coverage, project access and sales conversion.

Product Positioning, Pricing & Value Proposition

• Provide commercial direction on product positioning and pricing by sector, channel, product and application, in partnership with Product Management.

• Contribute market intelligence and industry trends to support the creation of new products and solutions.

• Develop compelling value propositions that connect Prysmian’s technical solutions, service capabilities and total delivered value to customer needs.

Market Intelligence & Opportunity Development

• Monitor customer investment plans, major projects, competitor activity, market trends and changes in channels or specifications.

• Develop and use management tools that strengthen market intelligence, opportunity tracking, pricing decisions and commercial forecasting.

• Convert market insights into clear recommendations for product, marketing, operations and commercial teams.

Performance & Cross-Functional Leadership

• Drive achievement of revenue, contribution margin, project-win and market-development objectives.

• Monitor performance by sector, customer, channel, product and application;
  identify gaps and recommend corrective action.

• Maintain disciplined forecasting, reporting practices, providing clear visibility of pipeline quality, expected results and business risks.

• Partner with Product Management, Marketing, Operations, Supply Chain, Finance and Technical teams to deliver customer commitments and profitable growth.

Measures of Success

• Revenue and contribution margin from targeted projects and strategic accounts.

• Project win rate and conversion of qualified opportunities.Growth of the project pipeline, market share and customer penetration.

• Quality, timeliness, and accuracy of market intelligence and early project awareness.

You’ll have the opportunity to make an impact, build strong partnerships, and grow your career in a business that values ownership, collaboration, and continuous improvement.

Total Rewards Designed for You

We believe great people deserve great rewards. That’s why Prysmian offers a total rewards package designed to support your financial, physical, and personal well-being now and as your career grows.

Competitive salary that recognizes your skills, experience, and contributions.

Performance-based incentives that reward your results and impact.

Prysmian’s Flex Benefits:

• A flexible Extended Health, Prescription Drugs and Dental insurance.

• Life, AD&D, Short-Term & Long-Term Disability coverage (100% Company paid).

• Virtual Healthcare and Employee and Family Assistance Program (100% Company paid).

• Retirement savings plan with Company matching contributions up to a maximum of 8%. And there’s more…

• Prysmian also offers a global employee share purchase program (YES), wellness benefits and employee discount programs.

At Prysmian, you’ll be supported at work, at home, and throughout every stage of your career.

Prysmian, as an Equal Opportunity Employer, aims to attract and recruit individuals with diverse backgrounds, skills, and abilities. We strongly believe that diversity brings significant value at all levels of the organization, increasing the possibility of capturing market opportunities and maximizing value for our customers and stakeholders. With Diversity, Equity, and Inclusion (DE&I) as part of our Social Ambition 2030 and a strategic pillar of our Company culture, Prysmian is committed to the development of an organization that prioritizes talent, where people feel respected, included, and free to fully express their potential just as they are.

All Managers and HRs in Prysmian are responsible for ensuring DE&I policies are respected during the recruiting process, as well as recognizing and mitigating unconscious biases that must not influence our selection processes. All persons will be considered for employment without regard to their race, ethnicity, religion, nationality, origin, citizenship status, socio-economic status, age, sex, gender identity or expression, sexual orientation, marital status, disability, military service or veteran status, pregnancy, parental leave, medical conditions, or any other characteristic protected by applicable federal, state or local laws. Prysmian will endeavor to make a reasonable accommodation for any disclosed physical or neurological condition or disability of a qualified applicant unless the accommodation would impose an undue hardship on the operation of our business.

Visit our DE&I Page ( to learn more about Prysmian's commitments.

Your application data will be treated according to our Data Protection Policy. If you believe you require assistance to complete this form or to participate in an interview, please let us know.

Prysmian is a global cabling solutions provider leading the energy transition and digital transformation . By leveraging its wide geographical footprint and extensive product range, its track record of technological leadership and innovation , and a strong customer base , the company is well-placed to capitalise on its leading positions and win in new, growing markets. Prysmian’s business strategy perfectly matches key market drivers by developing resilient , high-performing , sustainable and innovative cable solutions in the segments of Transmission, Power Grid, Electrification and Digital Solutions . Prysmian is a public company listed on the Italian Stock Exchange, with almost 150 years of experience, about 30,000 employees, 108 plants and 26 R&D centres in over 50 countries, and sales of over €15 billion in 2023.

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