Influencer Marketing Strategist Playstation Canada
Sony Interactive Entertainment Inc. (Japan)
Lead PlayStation creator strategy in Canada using influencer marketing and relationship management across YouTube, TikTok, Twitch, and Instagram. This 12-month contract is hybrid in Toronto, with remote applications considered.As Influencer and Content Creator Strategist, you will manage paid partnerships and the Canadian creator program. The work spans campaign strategy, creator-native storytelling, agency leadership, content production, and performance reporting. You will support game and product launches while engaging gaming communities.Key Responsibilities:
Own Canada creator strategy across the launch calendarLead sourcing, negotiation, contracting, briefing, and reportingIntegrate creators with Social, PR, and Marketing teamsManage PlayStation creator relationships and community touchpointsReport reach, engagement, sentiment, and community growth signalsRequirements:
Bachelor’s degree or equivalentFive or more years in influencer marketing, partnerships, or creator programsPaid partnership ownership from strategy through reportingGaming culture and creator ecosystem fluencyEnglish required;
French Canadian proficiency is a plusShape PlayStation creator partnerships through strategic storytelling, gaming culture expertise, relationship management, and data-informed campaign optimization.
#J-18808-Ljbffr
Own Canada creator strategy across the launch calendarLead sourcing, negotiation, contracting, briefing, and reportingIntegrate creators with Social, PR, and Marketing teamsManage PlayStation creator relationships and community touchpointsReport reach, engagement, sentiment, and community growth signalsRequirements:
Bachelor’s degree or equivalentFive or more years in influencer marketing, partnerships, or creator programsPaid partnership ownership from strategy through reportingGaming culture and creator ecosystem fluencyEnglish required;
French Canadian proficiency is a plusShape PlayStation creator partnerships through strategic storytelling, gaming culture expertise, relationship management, and data-informed campaign optimization.
#J-18808-Ljbffr
Vacancy posted 1 hour ago
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