Automation Advisor - Canada

Location:
Canada - Toronto, ON
Pay:
$112,300 - 168,410
With more than $1B in revenue, Tennant Company is a globally recognized leader in the cleaning equipment industry. For the past 150 years, we have been passionate about developing and manufacturing innovative and sustainable solutions for our customers. At Tennant Company, we are committed to stewardship and creating a cleaner, safer and healthier world. With manufacturing, operations and sales, service, and support functions across the globe, your journey at Tennant can take you places you never expected.
Automation Advisor - Canada / NationalNationwide Responsibility | All Verticals | Canada
Location: Open to candidates in any location or remote.
Create a unified national robotics growth engine for Canada while adapting Tennant’s automation strategy to Canadian customers, regions, procurement environments, and operating culture.
The Canada National Automation Advisor is the country-wide commercial and market leader for Tennant Robotics across Canada. Unlike a single-vertical specialist, this role spans Retail, Healthcare, Industrial, Building Service Contractors, Transportation, Hospitality, Public Sector, Education, and other strategic markets. The Advisor must balance broad market fluency with the ability to develop complex enterprise opportunities across provinces, languages, channels, and customer types.
Market Mission
Set and execute the national Canadian robotics strategy across all major customer verticals.
Coordinate one coherent market approach across Canadian field sales, strategic accounts, distribution, service, technical, and leadership resources.
Build a diversified opportunity portfolio across regions and industries while identifying Canadian adoption barriers and routes to scale.
Core Responsibilities
Develop and Advance Robotics Opportunitie
Build and maintain a focused portfolio of high-potential targets, including new customers, existing Tennant customers not yet using robotics, and installed-base expansion opportunities.
Research target organizations, stakeholders, operating environments, business priorities, and automation maturity.
Create informed outreach and account-based pursuit strategies with field sales, strategic accounts, channelpartners, Marketing, and leadership.
Lead Discovery and Solution Development
Understand the customer's cleaning operation, labor model, workflow, facility conditions, performancerequirements, and business objectives.
Evaluate automation fit, identify readiness risks, and translate customer challenges into clear use cases andmeasurable outcomes.
Design the evaluation pathway, including site assessments, demonstrations, testing, pilots, success criteria, and multi-site validation.
Build the Business Case
Translate capabilities into operational and financial value, including labor optimization, consistency, safety, datavisibility, service support, and scalability.
Develop credible ROI assumptions and adapt the value proposition for operations, facilities, procurement, finance,IT, security, and executive stakeholders.
Position automation as a long-term operating capability rather than a stand-alone equipment purchase.
Orchestrate the Opportunity
Serve as commercial quarterback when designated, maintaining the opportunity strategy, stakeholder map, risks,next actions, and path to decision.
Coordinate account teams, technical resources, Customer Success, Service, Product, Engineering, Marketing,Pricing, and executive sponsors.
Maintain accurate CRM information and provide a reality-based view of timing, customer commitment, deployment readiness, and deal risk.
Canadian Market Leadership
Develop working expertise in provincial and national buying environments, major industries, market associations,channel structures, and customer expectations.
Adapt messaging, business cases, evaluations, and rollout plans to Canadian operating realities and regionaldifferences.
Create field training and vertical playbooks that help Canadian teams recognize and advance roboticsopportunities.
Build relationships with national and regional customers, institutions, facility-management providers, BSCs, channelpartners, and industry groups.
Provide Canadian market intelligence to Product, Marketing, Customer Success, Service, and leadership.
Experience and Capabilities
University degree and minimum of 7-10 years of enterprise sales, strategic-account, channel, or business-development experience in Canada.
Demonstrated ability to work across multiple industries, provinces, account teams, and stakeholder groups.
Strong discovery, executive presentation, business-case, and opportunity-orchestration skills.
Ability to travel at least 25% across Canada and participate in cross-border planning when needed.
Preferred Background
Experience selling automation, technology, capital equipment, facilities solutions, or operational services nationallyin Canada.
Knowledge of provincial procurement, public institutions, national accounts, distributors, and facility-managementecosystems.
Bilingual English/French capability is highly desirable.
Experience with enterprise pilots, multi-site rollouts, and change-management programs.
Critical Competencies
National-market perspective with strong regional sensitivity. Versatility across industries without losing opportunity depth.
Collaborative influence across a geographically dispersed organization.
Commercial ownership, cultural fluency, adaptability, and disciplined follow-through.
Measures of Success
Balanced Canadian pipeline across verticals, regions, and customer types. New‑logo creation and installed‑base expansion.
Progression from local evaluations to regional or national programs.
Effective enablement and coordination of Canadian field and channel teams.
Clear Canadian market insight that improves strategy, products, and customer experience.
Total Compensation = Pay range + BenefitsPosted salary ranges are made in good faith. Tennant Sales and Service Co. reserves the right to adjust ranges depending on the experience/qualifications of the selected candidate as well as internal and external equity. The salary range reflects both entry into the role and future growth. Total Compensation = Base Salary + Benefits
Benefits = A comprehensive benefits package including multiple medical plan options, 401(k) with a 100% match up to 6%, paid vacation time, 8 paid company holidays and 3 personal holidays dental and vision coverage, wellness rewards, robust family support programs, company‑paid disability and life insurance, and a full Employee Assistance Program.
Defining Our Employee Value PropositionAt Tennant Company, we…
Discover fulfilling work with opportunities for growth and meaningful recognition.Drive the quality and innovation our customers rely on in our products and services.Connect with people who care about each other, ourbrandsand our communities.
These are the principles that define how our employees experience Tennant Company, make Tennant a great place to grow your career, and are at the core of our legacy and future. Together, they serve as guideposts for working with our customers, our partners and one another.
Begin your journey with us. Let's reinvent how the world cleans.
Equal Opportunity EmployerTennant Company is an equal opportunity employer. Employment decisions are made on the basis of individual skill, ability, reliability, productivity, and other factors important to performance. We do not discriminate on the basis of race, color, creed, religion, sex, national origin, physical or mental disability, age, veteran status, pregnancy, sexual orientation, genetic information, gender identity, or any other basis protected by state or federal law or local ordinance.
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