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Brand Activation Marketing Manager

Humans Of HR

Make trade shows and brand activations happen as a hands-on Marketing Manager supporting a Vancouver B2B SaaS company’s growth chapter.This role is built for an execution-focused marketer who can plan, organize, promote, host, and evaluate industry events. You will manage vendors, sponsorships, budgets, logistics, and onsite brand representation, including required travel. The position also involves partnering with digital and creative specialists, coordinating a small marketing pod, and keeping deadlines visible. Your work will support brand presence and pipeline while connecting event activity to post-event reporting and sales follow-up. Strategy and vision remain with senior sales and marketing leadership.Key Responsibilities:
Manage event concepts, budgets, logistics, execution, and reportingRepresent the brand at industry events as neededBrief creative and digital partners for campaign deliveryOrchestrate internal marketing resources and extended creative teamsFollow up on event leads through qualified handoffRequirements:
Five to ten years of SaaS or software marketing experienceProven end-to-end trade show and activation experienceComfort working with creative teams without directing themExperience with sponsorships, vendors, budgets, and logisticsWillingness to travel for eventsBring event operations, brand activation, project coordination, and pipeline follow-up expertise to this hands-on marketing position.
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Vacancy posted more than 2 months ago

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