Customer Category Development Manager
Arla Foods
Lead category development from Arla’s Maple, Ontario office with hybrid flexibility, using shopper insights and commercial strategy to drive customer growth.As Customer Category Development Manager, you will translate Arla growth plans into execution across customers and channels. You will tailor category, channel, brand, and NPD plans while collaborating with Sales and Insights. The work combines advanced analysis, shopper behaviour, trends, and customer performance to identify opportunities and strengthen category leadership.Key Responsibilities:
Lead customer Joint Business Plans and CATMAN projectsTailor growth plans across promotion, pricing, placement, and rangeDeliver insights that generate growth and address underperformanceCoordinate Shopper Marketing plans with internal and external partnersGrow Arla’s category share across customers and channelsRequirements:
At least three years’ FMCG category, commercial, strategy, or insights experienceHands-on shopper marketing, sampling, and POS execution experienceFluency with Nielsen, Numerator, Kantar, LDIA, or Circana datasetsPricing and promotion analysis experience with recommendationsB.S. or B.A. degree or equivalent education and experienceBring shopper storytelling, category expertise, and performance analysis to Arla’s customer growth plans in Maple, Ontario.
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Lead customer Joint Business Plans and CATMAN projectsTailor growth plans across promotion, pricing, placement, and rangeDeliver insights that generate growth and address underperformanceCoordinate Shopper Marketing plans with internal and external partnersGrow Arla’s category share across customers and channelsRequirements:
At least three years’ FMCG category, commercial, strategy, or insights experienceHands-on shopper marketing, sampling, and POS execution experienceFluency with Nielsen, Numerator, Kantar, LDIA, or Circana datasetsPricing and promotion analysis experience with recommendationsB.S. or B.A. degree or equivalent education and experienceBring shopper storytelling, category expertise, and performance analysis to Arla’s customer growth plans in Maple, Ontario.
#J-18808-Ljbffr
Vacancy posted 1 hour ago
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