Vice President, Sales And Marketing

TreowGroup Recruitment, on behalf of our luxury hospitality client located in the Niagara Region, is hiring for a Vice President of Sales & Marketing.
Job Type:
Full-time, Permanent
Location:
Niagara Region, ON
Compensation:
Competitive executive compensation package
Key Accountabilities:Strategic Leadership
Develop and execute portfolio-wide sales and marketing strategies, establishing short- and long-term commercial objectives that drive revenue, profitability and market share.
Identify market trends, competitive opportunities and emerging business segments while providing strategic direction to sales and marketing teams.
Sales Management
Lead sales across group, corporate, tour & travel, government, association and social event markets, including business development, prospecting, account management and conversion strategies.
Build key client and industry relationships while establishing sales goals, performance metrics and accountability measures.
Marketing & Brand Strategy
Lead integrated marketing across digital, social, email, website, advertising and traditional media while ensuring consistent brand positioning across the portfolio.
Evaluate marketing ROI and manage relationships with agencies, media partners and tourism organizations to optimize performance and investment.
Revenue Performance
Partner with Revenue Management to maximize occupancy, ADR, RevPAR, total property revenue and profitability.
Analyze market data, forecasts and competitor performance to guide commercial and promotional strategies while maintaining pricing integrity.
Financial Management
Develop and manage departmental budgets and marketing expenditures, ensuring investments deliver measurable ROI.
Monitor and report on commercial performance while identifying strategic revenue opportunities to improve profitability.
Team Leadership & Development
Recruit, coach, mentor and develop high-performing sales and marketing teams.
Foster a culture of accountability, collaboration and results through ongoing performance management and professional development.
Industry Relations & Partnerships
Represent the organization at industry conferences, trade shows, tourism events and community functions.
Build strategic relationships with tourism authorities, destination marketing organizations and industry partners while maintaining awareness of hospitality trends and best practices.
Your leadership profile includes:
10+ years of progressive sales and marketing leadership experience within the hotel, resort or hospitality industry
5+ years of experience at an executive or senior leadership level
Bachelor's degree in Hospitality Management, Business Administration, Marketing or a related field
Proven success driving hotel revenue growth, occupancy, ADR, RevPAR and market share across multiple market segments
Strong understanding of hotel sales, revenue management and distribution channels
Experience setting sales targets, forecasting performance and driving team accountability
Proven leadership and development of high-performing sales and marketing teams
Strong financial acumen, including budgets, ROI and commercial performance
Strategic marketing and brand leadership across digital and traditional channels
Multi-property hotel or hospitality portfolio experience preferred
TreowGroup Recruitment, as well as our client, is an equal-opportunity employer committed to building a diverse workforce. We believe in fostering an inclusive, equitable, and accessible environment that brings people together to realize their full potential. We are committed to compliance with all applicable legislation, including providing accommodation for applicants with disabilities. Please advise us at any point during the recruitment and selection process if you require accommodation.
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