Sr Sales Strategy and Operations Manager, Central StratOps, GTM and Analytics (Advertising)

Sr Sales Strategy and Operations Manager, Central StratOps, GTM and Analytics

Amazon Ads helps brands create experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts and first-party insights based on shopping, streaming, and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on Amazon.com, services like Prime Video, Twitch, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.

The Central StratOps, GTM and Analytics team within Sales Intelligence, Tools & Enablement (SITE) builds the data foundations and operational processes that enable 4,000+ sellers to focus on the right accounts with the right level of service. This includes the predictive segmentation model that determines advertiser coverage and prioritization, the planning processes that deliver target lists, account assignments, and quotas, and the operational mechanisms that translate model outputs into actionable seller workflows across 10+ regions globally.

In this role, you will be a key member of the Segmentation and Planning team, ensuring Sales managers and the broader Sales organization have the information and processes needed to operate and execute efficiently. You will design and coordinate sales planning workflows worldwide, from forward-looking strategy to operational execution. You will build scalable mechanisms to support segmentation implementation, book-of-business planning, and quota distribution processes.

You will have strong oral and written communication skills, enabling you to dive deep into data to find answers and summarize findings into clear analysis that keeps all stakeholders informed. You will influence Sales front-line managers and regional leadership, balancing backbone to enforce agreed-upon decisions with adaptability to support strategic business changes.

The candidate must be a strong leader who draws on solid analytical, critical thinking, and problem-solving skills to effectively partner with and influence Sales teams globally. You will need the ability to manage complexity, design and implement processes, and coordinate cross-functional teams to deliver on high standards. You should feel comfortable navigating ambiguity, solving complex problems, and communicating effectively with partners, sales customers, and leadership to drive results. A proven work ethic, strong ownership, and customer obsession are essential.

Key job responsibilities

• Lead projects designed to improve segmentation, planning, and operational process efficiency. This includes accessing and analyzing data and working extensively with partner teams such as Finance, Sales AI, Sales Tech, and regional Sales leadership.
• Drive cross-functional coordination to deliver results on predefined timelines, mapping and managing interdependencies and potential risks across planning cycles.
• Support teams in responding to, investigating, managing, and resolving complex and high-impact problems and escalations around data and processes that impact Sales.
• Analyze existing process gaps and develop solutions to close them. Drive toward simple, scalable solutions to difficult problems.
• Work with Sales customers and stakeholders to gather and document business requirements, propose solutions, evaluate feasibility, and work with Product and Science teams to prioritize features.
• Use high-level judgment to own complex decisions and elevate to leadership when required.
• Project-manage multiple workflows across planning milestones and communicate complex analytical results, both written and verbal, in a clear and easy-to-understand way.

Basic Qualifications

• 10+ years of Microsoft Excel experience
• Bachelor's degree or equivalent
• Experience developing and implementing systems/tools utilized for CRM, variable compensation, revenue reporting, forecasting, Salesforce automation, etc.
• Experience defining, refining and implementing sales processes, procedures and policies or equivalent

Preferred Qualifications

• Experience using Salesforce (or other CRM tool) or BI tools
• Experience presenting to senior leadership

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well-being. We thank all applicants for their interest, however only those interviewed will be advised as to hiring status.

CAN, ON, Toronto - 93,700.00 - 156,500.00 CAD annually