Marketing Director Bread Portfolio Strategy

Lead portfolio strategy, brand building, and growth for Bimbo Canada’s Bread, Breakfast and Flatbread businesses across Canada.As Marketing Director, you will set strategic direction for Dempster’s®, POM®, Stonemill®, Bon Matin®, and Natural Bakery®. You will translate consumer, category, cultural, and business understanding into clear choices, innovation opportunities, and commercial priorities. The role partners with Sales, Insights, Finance, Operations, Supply Chain, Product Development, and the Innovation Centre of Excellence.Key Responsibilities:
Define short-, medium-, and long-term portfolio growth agendasTranslate consumer and category dynamics into strategic directionLead insights, concepts, positioning, and launch strategiesDevelop distinctive brands, briefs, communications, and activationPartner with Sales on customer growth storiesRequirements:
Progressive marketing leadership experience, ideally in CPGPortfolio and brand strategy experience translating choices into growthStrong consumer orientation, analytical capability, and commercial judgmentExperience building and developing high-performing teamsBachelor’s degree in marketing, business, or related disciplineShape Bimbo Canada’s bread portfolio through consumer insight, strategic clarity, brand building, innovation, and commercial leadership.
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