Associate Director Demand Generation Strategy

Thrive Digital

Lead demand generation strategy remotely from Canada, combining full-funnel performance marketing expertise with executive-level client leadership. Thrive Digital needs a strategic growth leader.As Associate Director, Strategy, you will guide performance teams and shape marketing strategies for complex B2B technology accounts. You will connect funnel design, lead quality, forecasting, pacing, measurement, and pipeline growth. The work includes advising senior stakeholders, strengthening client partnerships, and evolving Thrive’s performance services.Key Responsibilities:
Lead strategic direction for high-complexity performance marketing accountsChampion client success across large, multifaceted relationshipsManage senior performance marketers and develop team capabilitiesSupport Performance leadership with service roadmap planningImprove processes, delivery consistency, and client retentionRequirements:
Lead full-funnel demand generation programs exceeding $1M USD monthly spendManage multi-level teams of 15 or more, including managersBuild reporting dashboards using Looker, Sheets, Excel, or TableauOwn forecasting, pacing, measurement, and performance strategyAdvise senior and C-suite executive stakeholders confidentlyShape scalable demand generation growth at Thrive Digital through performance strategy, team leadership, measurement, and client partnership.
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Vacancy posted 43 minutes ago

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