Senior Key Account Manager

Title:
Senior Key Account Manager - Grocery & Drug
Status:
Full-time/Permanent
Reports to:
VP of Sales
Base Compensation:
$85,000, $110,000
About Salary Range:
We are committed to fostering an inclusive, equitable, and transparent approach to compensation. This role is aligned to the posted salary range, and all offers are made within that range. When determining compensation, we thoughtfully consider the responsibilities of the role, internal equity, and market context, while valuing the diverse experiences, skills, and perspectives everyone brings. Our goal is to ensure fair, consistent, and meaningful offers that recognize both the role and the person.
Vacancy Status:
This is an active permanent opportunity, and we are looking to welcome a long‑term team member who is eager to grow and make an impact.
Start Date:
ASAP
About Us:At The Crump Group, our passion for pets isn’t just what we do it’s who we are. For over 20 years, we’ve been creating simple, wholesome, all-natural treats that pets love and that pet parents trust. What started in a family garage has grown into a proudly family-led, award-winning company with more than 150 employees across North America. Today, our brands Crumps Naturals, Caledon Farms, and Dog Delights are helping shape the future of all-natural pet nutrition as we work toward becoming North America’s leading pet treat company.
Recognized as one of Canada’s Best Managed Companies, we are driven by more than just growth we’re driven by people. When you join our team, you become part of a team that cares about what we do and how we do it. We believe in creating a workplace where you can grow your career, share your ideas, and make a real impact.
Here, your work matters. Your voice is heard. Your contributions help bring better, healthier products to pets and families every day.
If you’re looking to be part of a purpose-driven, fast-growing company where passion meets opportunity, Crumps is the place for you.
Pet parents making treats pets love.
About the Role & YouAs a
Senior Key Account Manager, you will be responsible for driving profitable growth across key retail accounts by developing strong customer relationships, leading strategic business planning, and identifying opportunities to expand distribution, assortment, and sales. You are a commercially minded and results-driven professional with strong negotiation, analytical, and relationship-building skills. Leveraging market insights and cross-functional collaboration, you will manage account performance, optimize trade investments, and deliver sustainable growth for both the customer and the business.
Strategic Account Management
- Ability to develop and execute account strategies, Joint Business Plans (JBPs), and long-term growth initiatives that drive sales and profitability.
Commercial & Financial Acumen
- Strong understanding of P&L management, pricing strategies, trade spend optimization, margin management, and revenue growth.
Category Management & Data-Driven Decision Making
- Ability to leverage NielsenIQ, retailer data, and market insights to identify opportunities, develop recommendations, and support category growth.
Relationship Building & Cross-Functional Collaboration
- Proven ability to build strong customer relationships and effectively partner with Marketing, Supply Chain, Operations, Finance, and other stakeholders to deliver business objectives.
Key Responsibilities:
Retailer Relationship Management Build and grow partnerships with Category Merchants and Directors, identify business opportunities, and develop strategies that support sustainable growth across assigned accounts.
Distribution & Assortment Growth Drive distribution expansion by securing new listings, optimizing product assortment, and introducing relevant innovation opportunities that support retailer and consumer needs.
Category & Innovation Leadership Lead annual category and innovation reviews using NielsenIQ data and retailer insights to provide recommendations on assortment, pricing, promotional strategies, and shelf placement.
Strategic Account & Joint Business Planning Develop and execute annual Account Plans and Joint Business Plans (JBPs), aligning sales objectives, distribution goals, innovation launches, marketing initiatives, promotional activities, and long-term growth strategies.
P&L & Commercial Ownership Manage account profitability and commercial performance, including sales targets, net sales, gross margin, pricing strategy, and trade spend investment to achieve revenue and profit objectives.
Trade Promotion Management Plan, execute, and evaluate promotional programs, including flyer activity, in-store displays, seasonal events, and digital retail media campaigns, while optimizing trade spend through ROI analysis.
Demand Forecasting Collaborate with Demand Planning and Supply Chain teams to develop accurate forecasts for base business, promotional activities, innovation launches, and seasonal programs, ensuring product availability and minimizing supply disruptions.
Cross-Functional Leadership Work closely with Marketing, Operations, Supply Chain, Logistics, Finance, and other internal stakeholders to ensure customer programs are effectively planned, communicated, and executed.
Deductions & Commercial Compliance Manage trade deductions, reclamation costs, pricing discrepancies, and customer claims while ensuring compliance with commercial agreements and protecting account profitability.
Recipe for Success
A Bachelor's degree in Business, Commerce, Marketing, Sales, or a related field;
an MBA or postgraduate qualification is considered an asset.
5+ years of Key Account Management experience within the CPG, food, beverage, or consumer goods industry.
Proven success managing major retail accounts and delivering profitable sales growth.
Strong strategic account management, negotiation, and relationship-building skills.
Demonstrated experience developing and executing Joint Business Plans (JBPs) and customer growth strategies.
Solid commercial and financial acumen, including P&L ownership, pricing, margin management, and trade spend optimization.
Strong analytical capabilities with experience leveraging NielsenIQ, Circana/IRI, or similar syndicated data sources to drive business decisions.
Knowledge of retail merchandising, assortment optimization, category management, and promotional planning.
Experience collaborating with cross-functional teams, including Marketing, Finance, Operations, Supply Chain, and Demand Planning.
Excellent communication, presentation, and stakeholder management skills.
Advanced proficiency in Microsoft Excel, PowerPoint, and business reporting tools.
A proactive, customer-focused, and results-driven mindset with the ability to thrive in a fast-paced environment.
Why Work With Us:Join a team that values people, growth, and a positive workplace culture. We are proud to be recognized as one of Canada’s Best Managed Companies, reflecting our commitment to excellence, innovation, and employee satisfaction. We offer:
Competitive salary with performance-based incentives
PTO: vacation, sick days, personal days, parental leave top-up
Flexible hours, including summer hours, holiday hours and core working hours
A collaborative and supportive work environment
Opportunities for career growth and development
Employee Assistance Program (EAP)
Employee discount programs, including Perkopolis, GoodLife & Pet Insurance
Tuition reimbursement program with unlimited learning through Udemy
Employee referral bonus program
Free onsite parking
Casual dress code
Social committee with monthly engagement activities
Monthly town halls with quarterly lunches
Anonymous employee engagement surveys
Dog-friendly office with free treats!
The Crump Group is committed to fostering a diverse, inclusive, and equitable workplace where everyone feels respected, valued, and supported. We are dedicated to providing an accessible, barrier-free recruitment experience in accordance with the Ontario Human Rights Code and AODA. If you require accommodation at any stage of the process, we are happy to support you, Please contact us at View email address on ca.hrm.tc.
As a family-led organization, we welcome candidates from all backgrounds and encourage you to apply even if you don’t meet every requirement. We value unique perspectives and experiences that help us grow stronger as a team.
Please note that we do not use AI in our recruitment process every application is thoughtfully reviewed by our team. While we thank all applicants for their interest, only those selected for an interview will be contacted. Successful candidates may be required to complete a background check.
#J-18808-Ljbffr