Powersports Product Strategy Coordinator
BRP
Drive Powersports product strategy with strong analytical skills, business cases, and customer insight for Can-Am Side-by-Side accessories. This position is based in Sherbrooke.BRP is seeking an Accessories Product Coordinator to support global accessory strategy and portfolio development. You will evaluate growth opportunities, create project definitions, and orient Design and Engineering toward consumer needs. You will also develop product information, marketing assets, and strategy documentation for dealers and customers.Key Responsibilities:
Evaluate product and growth opportunities through trend studiesBuild project definitions aligned with consumer needsGuide projects from a voice of customer perspectiveDefine accessory features, benefits, and reasons to believeMaintain PIM information and DAM marketing assetsRequirements:
Passion for Side-by-Side, Powersports, or Automotive productsUnderstanding of Powersports Parts and Accessories operationsExperience influencing cross-functional teams and relationshipsStrong scenario-building and analytical capabilitiesEnglish required;
French comprehension strongly advantageousUse product strategy, consumer perspective, and portfolio analysis to support Can-Am accessories across BRP’s global business.
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Evaluate product and growth opportunities through trend studiesBuild project definitions aligned with consumer needsGuide projects from a voice of customer perspectiveDefine accessory features, benefits, and reasons to believeMaintain PIM information and DAM marketing assetsRequirements:
Passion for Side-by-Side, Powersports, or Automotive productsUnderstanding of Powersports Parts and Accessories operationsExperience influencing cross-functional teams and relationshipsStrong scenario-building and analytical capabilitiesEnglish required;
French comprehension strongly advantageousUse product strategy, consumer perspective, and portfolio analysis to support Can-Am accessories across BRP’s global business.
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Vacancy posted 1 hour ago
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