Director Performance Marketing Strategy

AutoTrader.ca

Lead performance marketing investment strategy for AutoTrader.Ca and AutoHebdo with advanced Excel, basic SQL, and commercial analysis.This hands-on Director role focuses on analytical, data-driven strategy rather than integrated campaign or media planning work. You will investigate performance drivers, evaluate unit economics, and direct investment decisions. The role also influences shared Performance and Analytics teams across the Autonex group.Key Responsibilities:
Investigate regional and channel performance differencesTranslate root-cause findings into investment decisionsEvaluate campaign economics and investment effectivenessExplain performance drivers to senior leadersInfluence execution without waiting for perfect informationRequirements:
10+ years in data-driven strategy and transformationAdvanced Excel and basic SQL capabilitiesProven analytical problem-solving and deaveraging skillsStrong Performance Marketing understandingAI-forward mindset using tools and simple agentsDirect consumer marketing strategy for AutoTrader.Ca and AutoHebdo through rigorous analysis, performance economics, and measurable investment choices.
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