Adobe Experience Platform (AEP/RTCDP) and Adobe Journey Optimizer (AJO) Practitioner
$69.45k - $119.45k per yearAccenture Global
We Are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. You Are: An experienced Adobe Journey Optimizer (AJO) Developer to join our digital experience team. The ideal candidate will have hands-on experience designing, developing, and implementing personalized customer journeys using AJO and Adobe Experience Platform (AEP). This role requires a mix of technical expertise, problem-solving ability, and collaboration with business and marketing teams to deliver impactful customer experiences. The Work:
- Design, configure, and develop customer journeys, campaigns, and decisioning logic within Adobe Journey Optimizer.
- Collaborate with marketing, business, and technical teams to translate requirements into personalized cross-channel experiences (Email, Push, In-App, SMS, etc.).
- Integrate AJO with Adobe Experience Platform (AEP), including Real-Time CDP, Decisioning, and Offer Management.
- Implement and optimize audience segmentation, triggers, and event-based journeys using AJO and AEP data.
- Develop and maintain personalization logic using JSON, Jinja, and AEP schema.
- Work with APIs, SDKs, and connectors for data ingestion and outbound activation.
- Ensure campaigns comply with privacy regulations (GDPR, CCPA, CASL, etc.) and organizational data governance policies.
- Collaborate with QA and testing teams to validate journey performance and troubleshoot issues.
- Monitor, analyze, and optimize journey performance metrics to drive continuous improvement.
- Minimum of 3 years of hands-on experience with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
- Strong understanding of customer data platforms (CDPs), event-based triggers, and identity resolution.
- Experience with personalization scripting (e.g., Jinja, JSON, JavaScript/AMPscript knowledge is a plus).
- Familiarity with email/SMS/push campaign execution and best practices.
- Knowledge of data modeling, XDM schemas, and segment definitions in AEP.
- Understanding of APIs, data flows, and integrations with external systems.
- Ability to troubleshoot campaign and journey performance issues.
- Strong collaboration and communication skills with both technical and non-technical stakeholders.
- Experience with Adobe’s SDKs and Data Collection technologies.
- A minimum of a high school diploma or GED is required for this position
- English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
- Adobe Certified Expert – Adobe Journey Optimizer or Adobe Experience Platform certification.
- Familiarity with marketing automation best practices and customer journey orchestration.
$69.45k - $119.45k per year
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