Executive Director, Marketing & Brand

About UsOur vision at Diabetes Canada is a world free from the effects of diabetes. That’s why we work together to improve the lives of those living with diabetes – sharing knowledge and resources, supporting health-care professionals to improve patient care, advocating for change through policy, and funding research to advance treatments and discover a cure.
Living with diabetes is a complex and often relentless journey, testing the resilience of every individual affected. Diabetes Canada is here to help—providing tools, resources, and support to make that journey easier.
Join us in leading with strength and compassion - so no one faces diabetes alone.
About the RoleWe’re seeking an Executive Director, Marketing and Brand who will lead Diabetes Canada’s marketing and brand strategy, integrated campaign execution approach and oversees the Banting House National Historic Site. Reporting to the Senior Vice President, Marketing & Communications, the Executive Director, Marketing & Brand will work to strengthen brand health, marketing effectiveness, audience engagement and supports the fundraising and mission priorities through across-organization marketing planning, alignment and excellent execution.
The ideal candidate is a very experienced marketing and brand leader who delivers impact today, while proactively initiating new broader strategies and managing change for the future. They are curious and known for developing people, developing high performing teams, building positive relationships and making data-informed decisions in a complex, mission-driven organization.
Location:Our National Office is located at 1000–170 University Avenue, Toronto, Ontario. This position is open to candidates who currently reside within the Greater Toronto Area (GTA). While we offer a flexible work arrangement that supports remote work, the successful candidate will be required to attend the workplace and other in-person engagements as needed to support the business.
Compensation:The hiring salary range for this role is $140,000–$160,000 annually,commensurate with experience and alignment with the requirements of the position.
What You’ll Do
Lead organization brand strategy, standards, audience insights, personas, brand campaigns and brand health measurement to strengthen organizational relevance, consistency, reputation and awareness
Lead strategic prioritization of marketing enablement across the organization, continuously balance competing departmental demands and ensure cohesive alignment among senior stakeholders
Guide integrated marketing strategy and campaign plans that build engagement, deepen understanding of Diabetes Canada’s impact and support mission and fundraising priorities
Lead and proactively improve upon marketing execution, using Agile-informed practices to prioritize, balance resources and deliver high-volume, high-quality marketing and communications work in a resource-constrained organization
Set creative direction and lead the development of compelling, distinctive brand expression across advertising, campaigns and audience experiences.
Advise on strategic brand reputation, audience experience and equity-centred marketing opportunities and risks
Lead advertising and paid media strategy across traditional channels including media planning, investment and performance measurement, in partnership with the Digital Marketing team
Lead strategy, operations, revenue growth, visitor experience, marketing and stewardship for Banting House National Historic Site
Oversee related annual planning, budgeting, results reporting and vendor relationships to support delivery, quality and cost-effectiveness
Embed inclusion, diversity, equity and accessibility (IDEA) principles into brand strategy, marketing practices, audience engagement and campaign development
Note: This role is not limited to the responsibilities listed above and may include other duties as required.
Team LeadershipThis role currently provides leadership and oversight to three direct reports and two indirect reports.
Direct Reports:
Curator, Banting House
Senior Manager, Marketing & Brand
Senior Manager, Marketing & Communications Services
Indirect Reports:
Project Manager, Marketing & Communications
Brand Experience & Design Specialist
The successful candidate will lead organization-wide strategic thinking and is expected to bring forward innovative ideas, sound data-based business judgment, apply industry best or new practices, and demonstrate financial acumen. They will be a discipline expert and model inclusive people leadership. They will strengthen internal capabilities, anticipate capacity needs, and foster collaboration and alignment across marketing and communications campaign delivery and revenue enablement, helping teams turn priorities into focused, manageable action.
What You Bring
Minimum of 10 years of progressive senior marketing leadership experience, including marketing and brand strategy, integrated campaign delivery or related marketing functions
Post-secondary education in marketing, communications, business or a related discipline, or an equivalent combination of education and senior-level experience
Demonstrated success strengthening organizational brand health, delivering multiple simultaneous complex campaigns and continuously improving campaign effectiveness in a high-volume organization
Experience leading in the not-for-profit or fundraising or mission-driven sector at a national scale
Experience managing and professionally developing people in both direct and indirect teams
Strategic, proactive marketing and business leader with experience in marketing strategy, growing strong brands, content and creative strategy, equity-centred messaging and integrating multi-channel campaigns
Ability to positively collaborate, influence, advise and build trust with cross-functional teams, senior executives, people with lived experience, agencies and partners
Strong analytical, critical thinking, communication, project management and Agile-informed delivery skills
Strong research and analytical acumen, with the ability to measure, interpret, and report on brand health, campaign performance, service effectiveness, risks, recommendations and strategic trade-offs to support executive decision-making
Commitment to fostering a positive, inclusive, and collaborative work environment.
Demonstrates an understanding of and commitment to Diabetes Canada’s mission, vision, and core values.
Working Conditions:
Candidate must have a valid driver's license and vehicle
The successful candidate must reside in the GTA and be available for regular travel within the GTA and to London, ON.
Why Join Us?At Diabetes Canada, you’ll play a meaningful role in making a difference every day for people living with or at risk of diabetes. We’re a national organization with an entrepreneurial spirit, where your contributions are valued, recognized and rewarded.
What We Offer:
Impactful Work Environment :Be part of a high-performing, collaborative team committed to building a healthy, engaged, and mission-driven workplace culture.
Flexibility: Enjoy the benefits of a flexible work agreement that supports remote and hybrid schedules, helping you maintain work–life balance within a 35‑hour work week.
Comprehensive Benefits: Receive competitive compensation plus a group benefits package, including health and dental coverage, life insurance, disability coverage, Employee and Family Assistance Program (EFAP), and company‑matched Pension/RRSP. Also access to a $350/year healthcare spending account.
Day-One Coverage: Most group benefits including health, dental, life insurance, and EFAP, start on your first day.
Wellness Support: Access to a mental wellness app with guided meditations and self‑paced learning to support your overall well‑being.
Enhanced Time Off: Enjoy additional paid holidays beyond provincial statutory holidays, as well as a paid office closure at the end of each year.
Employee Engagement & Recognition: Be part of a culture that celebrates contributions at all levels through our rewards and recognition platform (WorkTango), enabling peer‑to‑peer, team, and manager‑to‑employee appreciation.
Inclusive Culture: Join an organization that celebrates diversity and fosters an inclusive environment where everyone has equal opportunities to thrive.
Our Core Values:ACE-IT: Agility, Collaboration, Excellence, Integrity, Taking Initiative
These values guide how we work together, support our communities, and advance our mission every day.
Additional Information
You must be legally eligible to work in Canada. Where applicable, you must hold a valid work permit or study permit that allows you to fulfill the requirements of this role.
Diabetes Canada welcomes applications from all qualified individuals, including people of all genders, Indigenous Peoples, persons with disabilities, and members of visible minorities. We value a workforce that reflects the diversity of the communities we serve.
We are committed to providing accommodations during the recruitment process. If you require any support or adjustments, please let us know.
We thank all applicants for their interest;
however, only those selected for an interview will be contacted.
Please note that this posting is to fill an existing vacancy at Diabetes Canada.
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