Marketing Specialist Market Research

Turn local market research into actionable marketing plans for Alterna’s branches, with responsibility for data analysis and community awareness. Regional travel is required.As Marketing Specialist, you will break down strategic problems and identify opportunities across branch trade areas. You will monitor marketing performance, integrate measurements, and support fact-based decisions. The role requires collaboration with partners and alignment to strategic plans.Key Responsibilities:
Analyze local markets, segmentation, data, and performanceIdentify opportunities to increase community brand awarenessRecommend and execute timely, budget-conscious marketing plansManage internal and external partner relationshipsIntegrate measurements to maximize local opportunitiesRequirements:
Degree in Marketing, Communications, Business, or related disciplineMinimum four years’ marketing or related experienceStrong analytical and problem-solving skillsStrong organizational, collaboration, and team skillsFinancial services experience is an assetUse market research, performance analysis, and strategic problem-solving to shape Alterna’s local marketing initiatives and community growth.
#J-18808-Ljbffr