Product Lead

Who we are
urllo is the global leader in URL redirect technology.
Human-centered;
we build technology, but we build it for people.
A profitable, bootstrapped scale-up — we grow on revenue, not runway, which means we make decisions and build product with a long-term, customer-centric view.
A small accountable, adaptable, collaborative, creative and passionate team
Why this role existsThis is a new seat. Our Founder/CEO has owned product since day one, but no longer has the bandwidth — and it's slowing us down. We need someone who can take it over, earn his trust, and challenge his thinking with conviction.
Who you are
A genuine eye for intuitive UX and UI design — "don't make me think" is how we judge every screen. There's no separate design function;
that's you.
You build real empathy with customers — and you know how to act on it.
Technical aptitude is second nature. Our product lives in a niche, technical space (URL redirection, DNS, edge/CDN) — you pick up technical domains quickly.
Experienced enough to walk into a room with our Founder, get up to speed on his thinking and know when to align and when to challenge.
Strong instincts for decision-making when the data is limited — you often won’t have a statistically significant sample size to lean on.
Outcome-focused, detail-oriented, and unafraid to ask "why".
What you'll do
Own the product: define the roadmap, translate customer, market and business input into requirements, design the user experience and stay ahead of development cycles.
Run customer and market discovery and partner closely with engineering to ship performant, well-scoped product increments.
Design end-to-end UX/UI yourself with an emphasis on intuitive, low-friction workflows.
Be accountable for what we build, how it looks and works, and why — and the trusted steward of our Founder's vision.
ExperienceRequired
5+ years in B2B SaaS as a product owner, or similar, ideally in a technical domain.
Proven ability to earn trust with senior stakeholders and influence product direction — not just execute a backlog.
A track record of running customer discovery and translating it into shipped product, not just research reports.
Strong UX/UI instincts and product design principles, demonstrable through past work.
Strong written and verbal communication skills (business English).
Valuable
Hands-on experience writing code — even AI-assisted — enough to prototype, speak engineering's language fluently, or contribute directly when it counts.
Solution architecture or technical sales experience to support customer-facing teams.
First-hand experience in our ICP (IT/marketing ops/SEO teams managing link & domain infrastructure).
Benefits
A lean, high-trust organization where your voice shapes what we build.
Flexible, hybrid environment: we ask for 2 days/week in our downtown Calgary office.
Async-first communications culture — meetings only when needed.
A zero-crunch culture that respects your evenings and weekends.
Paid time off to support causes you care about, through our volunteer program
A diverse and inclusive workplace. We are proudly queer-founded and led, and believe that more diverse teams produce better work. We welcome and respect all backgrounds, nationalities, genders and gender-expressions, sexual orientations, neurodivergence and ability levels.
Not a perfect match on paper, but confident you can deliver the outcomes we seek? We'd rather hear your story than filter you out on a checklist — tell us how your experience translates.
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