Performance Marketing Department Manager

Own a remote performance marketing department at Blacksmith Agency, setting standards across PPC, SEO, client results, and team development.This Senior Performance Marketing Manager leads specialists serving multifamily, B2B, and technical clients. You manage the PPC strategist and SEO strategist, define what quality work means, and remain accountable for department delivery. The role centers on management, not hands-on campaign building or technical SEO execution. You will decide channel strategy, guide scaling budgets, validate reporting, and handle client escalations when accounts are at risk. Your scope also includes credible delivery commitments to sales, the department hiring plan, and first-round interviews. Blacksmith Agency offers this full-time role remotely across the USA, Canada, or South Africa.Key Responsibilities:
Manage specialist quality bars, reviews, development, and performance decisionsWrite standards for audits, checks, and account reportingOwn honest reporting and client outcomes across the functionRepresent the agency during underperforming-account client callsDefine hiring plans and interview prospective department teammatesRequirements:
Direct management experience with reviews and performance managementSeven or more years spanning paid media and SEOAbility to evaluate Google Ads, GA4, and Search Console workAbility to evaluate Meta and Microsoft Ads workComfort owning client conversations about underperformanceLead specialists, standards, budgets, and client accountability as Blacksmith Agency’s senior performance marketing manager.
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