Senior Growth Data Analyst

About Binance.USBinance.US is a licensed and regulated U.S. cryptocurrency exchange where users can buy, trade, hold, and earn digital assets. Recognized as a top U.S. crypto platform by Forbes (Best Crypto Exchanges of 2026) and Business Insider (Best Crypto Exchanges of 2025), Binance.US leads the industry with its low fees, advanced trading engine, strong security and reliability, and robust compliance framework. All roles supporting Binance.US are employed via BAM Management US Holdings Inc. or BAM Management Canada Holdings Inc.
About This RoleBinance.US, one of the most recognized brands in cryptocurrency, is looking for a Senior Growth Data Analyst to join our Data organization as a dedicated partner to the Marketing team. You'll sit within Data — with the rigor, tooling, and standards that come with it — while working day-to-day alongside performance, lifecycle, brand, and growth teams to shape and measure marketing strategy. This is a high-ownership individual-contributor role for someone who wants to build the analytical foundation a fast-growing marketing org needs, and to influence where and how we invest. As the function matures, there's a clear path for this role to grow a team underneath it.
What You'll Do
Serve as the embedded data partner to Marketing, bringing rigorous, data-driven decision-making to a team that today lacks dedicated analytical support.
Stand up and own the marketing measurement foundation across AppsFlyer, GA4, Firebase and Braze: event tracking plans, QA with Product and Engineering, unified attribution windows, and KPI frameworks.
Connect that data into clean, reconciled datasets in the warehouse, so channels can be compared apples-to-apples and discrepancies are caught and fixed.
Develop self-serve dashboards and recurring reporting that give Marketing and leadership clear visibility into performance.
Analyze the full funnel (acquisition → activation → engagement → retention → monetization), surface the highest-impact growth opportunities, and size them.
Design, run, and read out experiments and A/B tests across acquisition and the customer lifecycle, and set the experimentation standard for the marketing org.
Build and maintain the core models that drive spend decisions: LTV, ROAS, CAC/payback, and retention;
translate them into channel strategy and budget allocation recommendations.
Translate analysis into clear, persuasive recommendations, and influence marketing investment decisions with stakeholders up to leadership.
Requirements
4-7 years in marketing/growth analytics or data science, ideally at a consumer-facing tech, fintech, or startup, with a track record of driving measurable growth.
Hands-on experience with AppsFlyer and GA4/Firebase, from tracking plans to raw data exports.
Advanced SQL and comfort working with large-scale data in modern warehouse environments.
Strong grounding in marketing attribution, experimentation and statistics, funnel analysis, retention, ARPU, and LTV.
Proficiency with BI/visualization tools (Tableau, Looker, or similar).
Clear communicator who turns analysis into recommendations for Marketing and leadership.
A self-starter comfortable building from scratch in an ambiguous, fast-moving environment.
Nice to Have
Crypto, fintech, or financial services experience.
Python or R for analysis and modeling.
Prior experience building LTV or retention models.
Experience building audience segments and activating warehouse data into ad platforms.
Bachelor's in a quantitative field.
SalaryThe starting pay range for this role is between CAD $123,768 - CAD $140,327 per year for all Canadian remote locations and between USD $131,760 - $154,200 per year for all U.S. remote locations. The actual base pay will vary, and is dependent upon many factors, such as transferable skill sets, work experience, business needs, and market demands. The base pay range is subject to change.
Our MissionAt Binance.US, our mission is to create a more inclusive financial system through Web3 technologies. As a U.S. regulated crypto platform, we're committed to earning trust through compliance and empowering people to do more with their money, bringing financial freedom within reach for all.
Our Values
Act with Integrity: We do what's right, even when no one is watching.
Be Collaborative: We work together with respect and transparency to achieve shared goals.
Customers First: We listen to, advocate for, and prioritize our users in every decision we make.
Do the Work: We take ownership, follow through, and deliver results that move the mission forward.
Embrace Change: We stay adaptable and curious, thriving in a fast moving industry.
Benefits
Time Off: Unlimited PTO (for salaried FTE roles).
Well-Being: Mental wellness benefits;
free 1:1 virtual visits with a licensed mental wellness professional;
comprehensive competitive health benefits.
Remote-First Culture: Fully remote, cameras-on culture with work-from-home equipment reimbursements available to new hires.
Professional & Financial Growth: Annual professional development budget;
free 1:1 virtual visits with a career coach;
401k plan with employermatch.
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