Channel Partner Manager

About the opportunityThe Channel Partner Manager will drive pipeline growth and revenue generation by developing, managing, and expanding relationships with channel partners, particularly financial institutions, accountants, and bookkeepers in Canada. This role focuses on recruiting new partners, nurturing existing ones, and collaborating closely to execute strategies that generate leads and sales. The ideal candidate will have a deep understanding of partner ecosystems with experience in the Canadian SMB space.
What you’ll get to doProgram DevelopmentDefine and develop the program structure for the Channels, including approach and requirements across various functions.Stand up and establish the Channel Partner program for Accountants/Bookkeepers, and reboot the financial institutions program.
Partner Recruitment and DevelopmentIdentify and onboard new partners – including accountants and bookkeepers, regional banks, credit unions, ITSMs, and associations – to expand the partner ecosystem.Develop and execute regional partner enablement programs to equip partners with the tools and knowledge needed for effective selling.Develop joint business plans with partners, establishing strategies for lead generation and sales growth.
Relationship ManagementBuild and maintain strong, long‑term relationships with partners, acting as the primary point of contact.Conduct regular business reviews to assess partner performance, set growth targets, and identify new opportunities.Address partner issues and conflicts promptly, ensuring timely and effective resolutions.
Pipeline Generation and Sales GrowthCollaborate with partners on go‑to‑market strategies, co‑branded marketing campaigns, and lead generation efforts.Monitor partner sales activity to ensure they meet sales targets and report on performance metrics.Support partners in deal closing, attending sales meetings, and providing product expertise when necessary.
Partner Enablement and TrainingDeliver partner training and onboarding sessions on company products, value proposition, and target market insights.Contextualize and update enablement materials, including sales playbooks, product guides, and demo scripts.Facilitate continuous learning programs to maintain high partner proficiency and certification.
Collaboration with Internal TeamsWork closely with sales, marketing, and product teams to align strategies and support partner initiatives.Provide partner feedback to inform product development and marketing strategies.Execute co‑marketing initiatives to boost demand and brand awareness in collaboration with the marketing team.
Skills and experience we value5+ years of experience in channel partner management, business development, or sales, with expertise in financial services or accounting ecosystems.Bilingualism is required for this role (English and French).Proven track record of exceeding sales targets through channel partnerships.Experience working with Canadian SMB clients, with an understanding of their specific business needs.Strong relationship‑building, negotiation, and strategic planning skills.Excellent communication and presentation skills.Proficiency with CRM tools (e.G., Salesforce) and partner management software.
What would make you stand outBackground in HCM, fintech, or accounting software industries.Familiarity with regional players.Bachelor’s degree in business, marketing, or a related field is preferred.Participation in joint marketing activities.
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