Remote VP, Public Relations & Communications (Canada-based)

Job Summary: 

Reporting to the CMO, t he Vice President of Public Relations & Communications  is a senior leader responsible for shaping and executing the organization’s global  PR and  communications strategy.  This role will shape how we communicate our mission , values,  AI  leadership , and the  global customer wins to the market .  You'll oversee all aspects of public relations,  media relations,  awards,  brand sentiment,  and  executive  communications .  This ro le will lead a high-performing team, manage agency relationships, and collaborate cross-functionally to ensure  compelling  messaging across all channels.  

How will I make an impact?

Strategic Leadership  

• Develop and implement a comprehensive PR and communications strategy aligned with corporate goals.  


• Serve as a trusted advisor to executive leadership on reputation management, crisis communications, and media relations.  


• Oversee brand positioning and messaging to ensure consistency across earned, owned, and shared media.  

Public Relations & Media  

• Build and maintain strong relationships with media outlets, journalists, and industry influencers.  


• Drive proactive media outreach and secure high-impact coverage in top-tier publications.  


• Manage press releases, media statements, and industry awards.  


• Oversee executive speaking engagements and leadership presentation opportunities, with a particular focus on AI leadership.  

Crisis & Issues Management  

• Develop and maintain crisis communication protocols.  


• Act as spokesperson during critical situations and ensure timely, transparent communication.  


• Coach executive leadership in crisis communications and rapid response situations.  

Team & Budget Management  

• Recruit, mentor, and develop a high-performing PR and communications team.  


• Manage budgets for PR campaigns, social media initiatives, and agency partnerships.  

Key Deliverables (3 - 6 Months):  

• A clearly articulated, externally validated AI narrative and executive messaging platform  


• A fully onboarded PR agency with defined KPIs, cadence, and senior ownership  


• Scheduled speaking calendar with 8+ tier 1 executive keynotes secured  


• Robust awards calendar with 6+ submissions complete  


• At least one flagship AI announcement with meaningful media pickup  


• Baseline SOV and impact tracking in place, demonstrating PR/Comms momentum  

What you’ll bring to the role:

• Proven success in managing media relations, media strategies, and crisis communications.  


• Exceptional writing, storytelling, and presentation skills.  


• Strong analytical skills with experience using metrics to inform brand strategy.  


• Ability to thrive in a fast-paced, dynamic environment and influence at senior levels.


• Experience leading PR/Comms in a fast-paced SaaS environment.  


• Familiarity with AI narratives,  media  relations,  social media marketing, and integrated communications strategies.  


• Global communications and reputation management experience is a plus.  

Suggested Qualifications/Experience:  

• Bachelor’s degree in communications, Public Relations, Marketing, or related field; Master’s preferred.  


• 12+ years of progressive experience in PR and strategic communications, including leadership roles.  


• Strong network of media and leadership contacts, with a preference for learning industry and/or AI experts.  

If you are a USA based applicant, please apply to the position posted here:

This position is to fill an existing vacancy