Senior Marketing Specialist

Job Responsibility: The Opportunity: Company, Department: Nova Scotia Power, Customer Experience Location: Halifax, Nova Scotia Closing Date: June 16, 2025 We are looking for a dynamic Senior Marketing Specialist, reporting to the Manager, Marketing Strategy in our Customer Experience Department at Nova Scotia Power. We're looking for someone who is passionate about data & insights, connecting with customers, and providing value to Nova Scotians.

In this role, you'll be key in shaping how our customers understand and interact with our services. Whether it is helping families save on their energy bills, making sure businesses have the support they need, or guiding customers through power outages, we're here for Nova Scotians. You must have a genuine passion and curiosity for all things tied to creating and delivering exceptional integrated, multi-channel customer experiences, and adapting campaigns based on data driven insights is critical.

Key elements of this role include::

The Senior Marketing Specialist will be responsible for helping develop and implement marketing strategies and plans that support business initiatives for both our residential and commercial customers. This role requires a strategic mindset, creativity, and strong project management. Ideal for someone who is passionate about customers, making a real difference, and working with a cross-functional, collaborative team.

More specifically, as the successful incumbent you will:

• Support the development of marketing strategies to promote products and services offered by the Customer Solutions team.
• Oversee the execution of marketing plans, including creative brief development, agency coordination, program implementation, budget management, and performance measurement.
• Assist in designing and improving processes aimed at influencing customer behaviour, enhancing customer experience, and increasing operational efficiency.
• Track and report on key campaign metrics to measure the success of initiatives and adapt marketing efforts based on performance.
• Take proactive initiative by demonstrating strong decision-making skills and a commitment to delivering results.
• Collaborate closely with internal teams—including Customer Solutions, Customer Experience, Customer Care, and Communications—to ensure fully integrated marketing efforts.
• Establish and maintain strong relationships with vendors, partners, freelancers, and agencies to ensure timely and budget-conscious execution of marketing strategies.
• Support various strategic initiatives and programs as needed.
• Play a vital role in emergency response communications during storms and major outages.
• Uphold a strong commitment to workplace and personal health and safety.
• Based in Halifax, with occasional travel within Nova Scotia.

These skills will make you successful::

As the ideal candidate, you recognize yourself in most of the following competencies and possess, or are working towards, the desired skills and experience listed below:

Education and Experience:

• Undergraduate degree, or diploma, with a focus in marketing, business, public relations, or communications, or related experience.
• 7+ years work experience in marketing, strategy, or customer experience.
• Holistic marketing experience with a focus on content strategy, multi-channel approaches, and advertising plans.
• Experience with marketing analytics and CRM tools.
• Direct experience working with agency partners and cross functional teams.

Knowledge, Skills and Abilities

• Expertise and deep knowledge of multi-channel marketing and communications strategies, specifically campaign planning and content strategy.
• Extensive experience in advertising processes and disciplines (creative, production and media planning, content strategy, etc.).
• Understand of the principles of customer experience and design.
• Proven experience as a strategic decision maker and problem solver.
• Exceptional multi-tasking skills with strong attention to detail.
• Ability to contribute individually and participate in cross-functional teams.
• Proactively identify issues, with the ability to recognize opportunities for improvement, in collaboration with management
• Excellent written and verbal communication skills for internal and external purposes.
• Ability to manage and balance budgets.
• Passion for marketing and a strong sense of pride in delivering high-quality work that drives business results.
• Experience implementing large, multi-channel marketing campaigns will be considered an asset.

We understand that experience comes in many forms, and we're dedicated to adding new perspectives to the team. So, if your experience is close to what we've listed above, please consider applying. Learn more about our culture and values: At the Emera Group of Companies, you'll be part of an inclusive, respectful workplace where everyone is welcomed and supported. Come build a career as unique as you are: making an impact from Atlantic Canada to the world. Your experience and perspective will help us to safely deliver cleaner, more reliable energy to our customers. If working in an innovative environment, challenging yourself, and shaping a cleaner energy future inspires you, we want to hear from you. Apply by June 16, 2025 , and let us know why this role is right for you. The perks of joining our team? We offer::

• Flexibility: One flexible remote workday.
• Health & Wellbeing: A comprehensive benefits plan, 24/7 access to virtual health care services for you and your family through Dialogue, access to a free on-site fitness centre, Employee and Family Assistance Program, parental leave top-up plan and wellness benefits.
• Grow Your Career: Opportunities to advance within and between our affiliate companies, a focus on employee development and available sponsored education programs.
• Community Engagement & Care: Corporate investments in the places where our people live and work, mentoring opportunities, fundraising-matching & volunteer programs, various committees and employee resource groups, and scholarships for children of employees.
• Competitive Compensation: A comprehensive benefits plan and a Defined Contribution Pension Plan.

Diversity, Equity & Inclusion at Emera: As one of Atlantic Canada's largest publicly traded companies, we are ranked one of Canada's Top 100 Employers, Top Employers for Young People and Top Diversity Employers. We know our success is driven by our dedicated teams and we strongly encourage applications from all qualified candidates, including persons who identify as racially visible, Indigenous, persons with disabilities, women in underrepresented roles and members of the 2SLGBTQ+ community. Applicants from these equity groups may self-identify through the online application process. We support candidates and employees with access and accommodation needs and encourage you to let us know when you require accommodation. Recruitment & Promotion Policy: The success of the Emera Company is driven by its people: a strong team with a shared commitment to support the Emera Company mission and values. The purpose of our recruitment policy is to provide a consistent framework to support fair and equitable attraction, hiring, and retention of the best talent for vacant positions. We are dedicated to maintaining a fair hiring process that provides equitable opportunities to all our applicants and is guided by our company values.