Paid Media Performance Marketing Specialist

Own paid media strategy remotely from Canada, South Africa, or the USA, using Google Ads and Meta to drive measurable client performance.As Performance Marketing Specialist at Blacksmith Agency, you manage paid media for B2B and growing-brand clients. You own targeting, budgets, roadmaps, and client narratives. Your toolkit includes Google Ads, Meta, LinkedIn, Microsoft Ads, GA4, tag manager, and platform pixels.Key Responsibilities:
Manage paid media across four advertising platformsAllocate budgets, bids, targeting, and creative testsBuild trusted conversion tracking and attributionDevelop 90-day and quarterly client roadmapsDrive retention, upsell, and long-term relationshipsRequirements:
Three or more years hands-on with Google Ads and MetaExperience building, running, and optimizing campaignsProven movement in ROAS, CPA, or pipeline metricsAgency experience managing several clients concurrentlyClear spoken English for live US client callsBring hands-on paid media expertise, reliable attribution, and client communication skills to Blacksmith Agency’s performance marketing accounts.
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