Senior Site Analyst at MRM
Omnicom Precision Marketing Group
Elevate client insights as a Senior Site Analyst at MRM within Omnicom Precision Marketing. Focus on site performance analysis with tools like Adobe Analytics in a collaborative setting. The Senior Analyst role involves analyzing client site performance, particularly across various traffic sources including media, social, email, and search. You will support the Associate Director in shaping analytics that inform business strategies and drive impactful decisions. This position requires advanced data analysis and visualization skills, as you'll be working with cross-channel data to uncover optimization opportunities. Key Responsibilities:
- Analyze site performance to explain and enhance client engagement
- Create innovative visualizations meeting client analytical needs
- Collaborate with teams to assess multi-channel campaign effectiveness
- Leverage Adobe Customer Journey Analytics for performance evaluation
- Lead discussions to identify potential improvement areas
- 5+ years in site analysis with Adobe Analytics expertise
- Proficient in MS Office and advanced Excel for data tasks
- Strong understanding of marketing trends and data storytelling
- Excellent verbal and written communication skills
- Ability to manage multiple client projects effectively
Vacancy posted 15 hours ago
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