Email Marketing Manager Salesforce Marketing Cloud

Lead RBC Direct Investing email marketing from Toronto, using Salesforce Marketing Cloud and rigorous compliance-focused quality assurance. Own communications across the investing journey.As an experienced marketer, you will lead end-to-end production and delivery for promotional, transactional, regulatory, and product communications. You will coordinate marketing, product, MarTech, Legal, Compliance, and Risk stakeholders. The work includes campaign planning, automated journeys, audience segmentation, testing, reporting, and lifecycle communications.Key Responsibilities:
Lead promotional, product, and transactional email campaignsBuild automated welcome, triggered, and lifecycle journeysCoordinate production calendars and stakeholder send schedulesValidate rendering, links, personalization, and content qualityReport performance and recommend campaign improvementsRequirements:
Three or more years of hands-on email marketing experienceHands-on Salesforce Marketing Cloud experienceKnowledge of journey-building and email deliverability practicesProficiency with Litmus and email quality assurance toolsUnderstanding of CASL and regulated compliance review processesApply email automation, segmentation, testing, and compliance expertise to support RBC Direct Investing clients in Toronto.
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