Senior Media Planner Initiative

Shape integrated media plans at Initiative using media research, client communication, and buying expertise within a flexible hybrid model. Present analysis that advances client objectives.As a Senior Media Planner, you will manage Initiative’s media planning product within an integrated team. Prepare proposals, evaluate opportunities, oversee buys, and ground executions in insights and experience. The work supports brands including Amazon, RBC, LEGO, Nintendo, and Canada Goose.Key Responsibilities:
Prepare and present integrated media plans, proposals, and analysisEvaluate media opportunities, trends, issues, and partner proposalsManage client expectations, schedules, deadlines, and conversationsMaintain plans, evaluate performance, and coordinate media buyingControl budgets, reports, buys, and campaign post reportsRequirements:
Minimum two years’ integrated media planning experienceExperience within an integrated advertising agencyProficiency with Clear Decisions, Vividata, Neilson, and PrismaExcellent written, verbal, organizational, and time-management skillsProficiency in Microsoft Office Suite and collaborative workBring media planning, client service, research tools, and buying expertise to Initiative’s integrated media team and global brand portfolio.
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