Marketing Team Lead

Who we are
BrightOrder builds fleet maintenance and management software and telematics. For 30+ years we've helped fleets and repair shops keep vehicles on the road and margins intact. We're a remote Canadian company where marketing sits close to revenue and your work is visible to everyone, including the President.
The role
You’ll own BrightOrder's marketing plan and do a good share of the work yourself. This is a hands‑on leading role, not a management seat. You set direction, build campaigns, write when it matters, read the data, and adjust. You’ll also mentor two specialists and keep the team's priorities clear and moving with direct access to leadership and real influence over how marketing works here.
How the team works
You lead and mentor two specialists: one on digital and growth marketing, one on market research. We use AI tools daily and expect you to push that further. You work directly with the President and closely with Sales, Product and Customer Experience.
Stack: HubSpot, Webflow, GA4, LinkedIn and Google Ads.
What you'll own
A practical, integrated marketing plan with clear priorities, owners and timelines
Multi‑channel campaigns that generate qualified opportunities for Sales
Pipeline attribution and reporting in HubSpot that connects marketing to revenue
Brand and messaging consistency across web, email, social and collateral
Website performance: organic visibility, conversion, landing pages
Sales enablement: case studies, presentations, follow‑up programs
Development of two specialists through regular feedback and hands‑on collaboration
What you bring
7+ years of broad B2B marketing experience in software or technology, most of it hands‑on
Extensive use of AI platforms and AI applications to drive efficiencies and reduce operating costs
A record of building demand‑generation programs and using data to improve them
Strong writing and editing;
you can turn a complex product into a clear message
Working depth in HubSpot or a comparable CRM, GA4, SEO and email marketing
Experience mentoring or leading others while carrying your own workloadComfort moving between strategy and execution in a remote, fast‑moving team
Proven track record in high‑growth startup or agile small‑business environments
Preferred experience
Experience in fleet technology, transportation, automotive, logistics or a related industry.
Experience marketing to commercial fleet, dealership or other specialized B2B audiences.
Experience supporting trade shows, industry events and sales enablement initiatives.
What success looks like
BrightOrder has a clear, coordinated marketing plan with priorities, ownership, timelines and measurable outcomes.
Marketing programs consistently contribute qualified opportunities and provide Sales with useful, relevant support.
Brand messaging and content are stronger, more consistent and better aligned with target audiences.
The Marketing Specialists receive practical mentorship, clearer priorities and the support needed to grow and deliver strong work.
Marketing decisions are increasingly informed by reliable performance data, market insight and customer needs.
How you will workYou will report directly to the President and work closely with colleagues across the organization. This role requires someone who can set direction, roll up their sleeves and execute, and help others succeed. Occasional business travel within Canada or to other North American locations may be required for company meetings, customer visits, trade shows or industry events.
Nice to Have
Bilingual in English and French.
A degree in Marketing, Business, or Communications is an asset - but demonstrated results and hands‑on experience will always speak louder.
Trade show and industry event experience
Experience marketing complex B2B SaaS platforms with long sales cycles.
Familiarity with fleet management, telematics, logistics technology or automotive industry.
Equal opportunity and accommodationBrightOrder Inc. is committed to providing equal employment opportunities and to creating an inclusive, accessible recruitment process. We welcome applications from qualified candidates with diverse backgrounds and experiences. Accommodations are available upon request throughout the recruitment and selection process. Please let us know if you require accommodation.
We know great work requires a great environment. At BrightOrder, you’ll get:
Remote work
Comprehensive health, dental & vision coverage – Because your well‑being matters
Generous PTO – Recharge, reset, and return ready
Professional development support – Courses, certifications, and resources to grow
Meaningful ownership – Be part of the mission, not just the machine
Competitive salary of CAD $85,000-$90,000
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